Ocean Harvest T Regulatory News (OHT)

1 Aug 2007 07:00

Orad Hi-Tec Systems01 August 2007 Orad Hi-TecSystems Ltd ("Orad" or "the Company") Contract win HBO Asia adopts Orad's 3DPlay channel branding solutions for its channels acrossAsia Pacific Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of ChannelBranding, virtual studios and on-air graphics systems has announced that during2007 it will provide HBO Asia, the leader in home entertainment, with its 3DPlaychannel branding. HBO Asia, which has five channels under its multi-channel strategy (HBO, HBOSIGNATURE, HBO HITS, HBO FAMILY and CINEMAX), provides subscribers with theultimate premium movie entertainment package, offering subscribers more viewingoptions at any one time for an incredible value. HBO is available in 22countries throughout Asia and has closed-captioned subtitling in several locallanguages HBO Asia brings the best of Hollywood to Asia due to its licensing deals withmajor Hollywood studios - Columbia/TriStar, Paramount Pictures, UniversalStudios and Warner Bros. HBO Asia chose Orad's channel branding solution to replace its existing systemsas 3DPlay was the only solution that provided a pure three dimensional system.3DPlay also provides template and database oriented architecture which enablesfast and seamless programming changes. HBO Asia has already begun to implement 3DPlay systems in nine of its operationsand plans to implement 3DPlay in all of its channels across Asia Pacific. HBOAsia already benefits from 3DPlay's ability to run multiple compressed videoclips in their native resolution thereby providing superior graphicscapabilities. Mr. Vincent Teo, Senior Vice President, Technology and Operations, HBO Asiacommented: "Not only are we very pleased with 3DPlay's capabilities and itsincredibly short implementation period, we are particularly impressed withOrad's ability to maintain our exact look and feel, thereby strengthening ourbranding even more." Mr. Avi Sharir, CEO and President of Orad commented: "We are very happy that HBOAsia, a premiere entertainment broadcaster, has chosen to adopt our technologyas its current and future platform. We are confident that Orad will expand itsrelationship with HBO Asia in the future, thereby strengthening Orad's positionas a leading Channel Branding provider in the world market." About Orad Founded in 1993, Orad is a world leader in TV production technology and israpidly increasing its position in the real time three dimensional graphicsmarket. Orad's product line includes virtual sets, on-air graphics systems,channel branding, virtual advertising, sports production solutions and hardwarefor the Virtual Reality industry. Orad is a publicly traded company in the PrimeStandard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of theLondon Stock Exchange (symbol: OHT). www.orad.tv About HBO Asia Singapore-based HBO Asia is able to bring the best of Hollywood to Asia due toits licensing deals with major Hollywood studios - Columbia/TriStar, ParamountPictures, Universal Studios and Warner Bros. HBO Asia offers fiveadvertising-free subscription movie channels - HBO, HBO SIGNATURE, HBO FAMILY,HBO HITS and CINEMAX - as well as a subscription video on demand service, HBO ONDEMAND. In addition to the proprietary and award-winning HBO Original programsthat are produced exclusively for HBO viewers, HBO works with a large number ofmajor independent production companies to secure exclusive rights to a host ofquality movies. HBO Asia is a joint venture of media giants Paramount Films,Sony Pictures Entertainment, Time Warner and Universal Studios. For further information please contact:ORAD Hi-Tec Systems Ltd +972 9 7676 862Ehud Ben-Yair ehudb@orad.tvC.F.O Shore Capital - Nominated Adviser to OradDru Danford, London, UK +44 20 7408 4090 Edicto Investor Relations +49 608494859-1Dr. Sonke Knop, Frankfurt Germany HBO Asia +65 6381 1796Karen Lai Lai_Karen@hboasia.com.sgPublic Relations Manager This information is provided by RNS The company news service from the London Stock Exchange