7 May 2014 07:00
Date: | 7 May 2014 |
On behalf of: | NetPlay TV plc ('the Company', 'the Group' or 'NetPlay') |
Embargoed until 0700hrs |
NetPlay TV plc
Big Brother Sponsorship and strong Q2 trading
NetPlay TV plc (AIM: NPT), the interactive gaming company, is pleased to announce that its brand SuperCasino.com will be the headline sponsor of both Big Brother and Celebrity Big Brother summer 2014 for a second consecutive year.
Big Brother will air every night on Channel 5 from June, which will be followed by Celebrity Big Brother.
The advertising campaign will begin in June for approximately 14 weeks. SuperCasino.com branded bumpers will be shown from 9pm onwards on all coverage including all Big Brother and Celebrity Big Brother support programming, online and video on demand. A full social media campaign will complement the sponsorship throughout the period.
Trading has had a strong start in Q2 with average daily net revenue up by 17%* versus Q2 2013.
Charles Butler, CEO of NetPlayTV, said:
"Following the positive returns it has previously provided the Company, we are delighted to be the headline sponsor for both Big Brother and Celebrity Big Brother once again this summer. The sponsorship of both Big Brother in 2013 and January 2014 were both hugely successful.
"These high profile sponsorships are an effective tool to increase brand awareness and customer acquisition. Following a strong start to Q2, with average daily net revenue up by 17% versus Q2 2013, we look forward to the extended customer reach throughout Q2 and Q3 brought by this sponsorship."
Enquiries:
NetPlayTV plc | www.NetPlayTVplc.com |
Charles Butler, Chief Executive Officer Akshay Kumar, Group Finance Director | Via Redleaf |
Redleaf Polhill | |
Rebecca Sanders-Hewett Jenny Bahr Rachael Brown | Tel: 020 7382 4730 netplay@redleafpr.com |
N+1 Singer (Nominated Adviser and Broker) | Tel: 020 7496 3000 |
Jonny Franklin-Adams
Jen Boorer
Notes to Editors:
About NetPlayTV plc
NetPlayTV plc is admitted to trading on the AIM market of the London Stock Exchange (NPT). NetPlayTV operates a number of interactive gaming services under an Alderney gaming license, including SuperCasino.com, Jackpot247.com and Vernons.com. Its TV services can also be viewed 24 hours a day live on Sky Channel 862, six nights a week on ITV1, and every evening on Channel 5.
The Company is focused on the delivery of a converged interactive gaming experience allowing its players to interact with its games on a variety of platforms, TV, internet, mobile and tablet from a common integrated wallet.
* as at 5 May 2014