NPT.L Regulatory News (NPT)

22 Jan 2008 08:21

Netplay TV PLC22 January 2008 Date: 22 January 2008 On behalf of: NetPlay TV plc ("the Company" or "Netplay") Immediate Release NetPlay TV plc Agreement with Parlay Entertainment NetPlay TV plc (AIM: NPT), the interactive TV gaming company, is pleased toannounce that it entered into an agreement on 22 January 2008 with ParlayEntertainment, world's leading bingo software developer, to extend its Big BoxBingo TV offering to incorporate 76 additional web-based games. It isanticipated these additional games will be live on both Big Box Bingo andSuperCasino.com by end of Q1 in 2008. Parlay Entertainment Inc, based in Canada, is world's leading developer andlicensor of online bingo software. The Company's multi-player, multi-platformtechnology is used to develop online bingo sites worldwide. Some of theirclients that use Parlay solutions include Virgin, AOL and Yahoo. Netplay TV and Parlay Entertainment will together develop an online solutionthat enables Big Box Bingo, as well as a host of slot games, to be playedonline. Further development will include mobile phone integration, televisionstreaming and the integrating of Parlay's software to power the televised bingogame. Big Box Bingo's interactive TV game show was launched in July 2007. Airingweekly on Sky Channel 847 at 6.30pm, the show allows viewers to play along withan interactive bingo game from the comfort of their own homes. NetPlay also produces the Live Roulette TV show, airing on Sky Channel 847between 12 noon and 4am every day of the week. As part of the agreement, Parlaywill also add additional web games to the Live Roulette offering as it migratesto its new domain; www.supercasino.com. The addition of these web games willallow its customers to play a variety of casino games online as well as on theTV. Martin Higginson, Chief Executive of NetPlay TV, said: "Our formula of a quality live TV show, big prizes and the ability to mark realbingo cards at home has already proven to be a winning combination. Bycombining the flexibility of the internet with the trusted medium of television,we've created a potent new gaming product that players really love. "It is a natural progression to extend the offering online, allowing ourcustomers to play bingo and other online games any time they please. Ourpartnership with Parlay will harness the power of Parlay software, as well asParlay's considerable experience in the online bingo space. This is the nextstep in our mission to offer a truly converged gaming experience." - Ends - Enquiries: NetPlay TV plc Martin Higginson, Executive Chairman www.netplaytv.plc.uk Pat Greene, Finance Director Via Redleaf Redleaf Communications Tel: 020 7822 0200 Emma Kane/Sanna Lehtinen/Mike Ward netplay@redleafpr.com Landsbanki Securities (UK) Limited Sindre Ottesen Tel: 020 7426 9000 Parlay Entertainment Inc. Tyler Schwartz, Communications Specialist Tel: +1 (905) 337-6532 tyler.schwartz@parlaygroup.com Notes to Editors: • Publication photographs are available from Redleaf Communications or www.redleafpr.com About NetPlay TV plc NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT).NetPlay TV operates a number of interactive gaming services under a UK gaminglicense, including Live Roulette and Big Box Bingo. www.liveroulette.comwww.bigboxbingo.com. These services can also be viewed live on television on SkyChannel 847 12 noon - 4am. Virgin One 12 midnight - 3am, and Bravo TV 1am - 4am. The Company is focused on the delivery of a converged interactive gamingexperience allowing its customers to interact with its games on a variety ofplatforms, TV, Internet and mobile from a common integrated wallet. About Parlay Entertainment Parlay Entertainment Inc. is the world's leading developer and licensor ofonline bingo software. As the inventor and patent holder of Internet bingo,Parlay was the first company in the world to develop and deploy a commercialInternet bingo product. Parlay Bingo is available in both 75-number and90-number versions and is complemented by a full suite of lottery and casinogames. The company's multi-player, multi-platform technology is used to powermore online bingo sites than any other software provider in the world. Some ofthe world's best-known brands use Parlay Bingo solutions, including Virgin, AOLand Yahoo. Parlay also powers two leading European bingo networks operated bySt. Minver and The Gaming Network. Parlay is headquartered in Oakville, Canadawith locations in Bridgetown, Barbados and Valletta, Malta. For more information on Parlay solutions and services, please visit our Web siteat www.parlaygroup.com This information is provided by RNS The company news service from the London Stock Exchange