Mirriad Advertising Regulatory News (MIRI)

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATION (596/2014/EU) AS IT FORMS PART OF UK DOMESTIC LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 ("MAR").

19 December 2025

Mirriad Advertising plc

("Mirriad" or the "Company")

Trading update

Mirriad, a leading provider of virtual product placement ("VPP") provides an update on trading for the year ending 31 December 2025.

Revenue for the second half of the year ("H2") is expected to be approximately £200k, with some final revenue still expected to be recognised before the end of December. As a result, full year revenue is expected to be approximately £0.4m. The vast majority of revenue in H2 to date has been derived from ROW outside of the US.

Cash at 30 November 2025 was approximately £1m and the Company anticipates receiving a tax credit of c. £350k shortly. As announced in the interim results, the Company's cost base has been significantly reduced and is currently approximately £220k per month.

Mirriad will provide a full year trading update at the beginning of January. 

For further information please visit www.mirriad.com or contact:

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform can dynamically insert products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in: EMEA, the US (via a Joint Venture with Rembrand), and India.