Mirriad Advertising Regulatory News (MIRI)

REACH - non-regulatory announcement

14 October 2025

Mirriad Advertising plc

("Mirriad" or the "Company")

CEO video presentation

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, has published a video with the Company's CEO, Louis Wakefield, in which he discusses recent developments and outlook for the business as updated in the Company's interim results:

The video includes examples of Mirriad's in content advertising solution being used in recent UK and North American TV shows and can also be viewed on the Company's website at www.mirriad.com.

ENDS

For further information please visit www.mirriad.com or contact:

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in the Europe and India.

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