Live Company Regulatory News (LVCG)

18 March 2020

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

AGREEMENT TO PRODUCE PADDINGTON BEAR THEMED BRICKLIVE TOUR

Live Company Group plc (AIM: LVCG, "the Company") is pleased to announce that its wholly owned subsidiary, Brick Live International Limited ("BLI"), has entered into an agreement with The Copyrights Group Limited, to produce a touring interactive experience based on the Paddington Bear brand.

Paddington Bear is an iconic fictional character in children's literature created by Michael Bond and illustrated by Peggy Fortnum. First published in 1958, the Paddington books have sold more than 35 million copies worldwide and have been translated into over 40 different languages. The hugely acclaimed Paddington Bear movie was released in 2014, with a second movie released in 2017 and, in 2019, it was announced Paddington will air on Nickelodeon's networks worldwide in 2020.

Under the terms of the agreement, BLI has been granted rights to produce and exhibit a themed trail of Paddington Bear building brick based models which will tour the UK, Ireland and the Channels Islands, with the first tour expected to launch later in 2020. The agreement is for an initial period to the end of February 2023, with BLI paying a royalty fee based on the revenues generated from the themed tour.

Acquiring new IP properties is a core part of the Company's strategy in terms of delivering both value creation and future revenue growth. The addition of the Paddington Bear themed experience represents another important step in the Company's vision of being the number one provider of brick themed interactive experiences that appeal to families.

David Ciclitira, Chairman, Live Company Group said: "We are delighted to be adding Paddington Bear to our expanding collection of IP Properties. Paddington Bear is one of the most well loved characters in children's literature and we are delighted to be bringing this to life by developing models and interactive trails for children to enjoy.

The Company is now placed in a very unique position, delivering BRICKLIVE theme tours of some of the most popular children's entertainment brands and characters globally".

Enquiries:

Live Company Group Plc Tel: 020 7225 2000

Ruth Cunningham, Chief Operating Officer

Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494

Stuart Faulkner / Richard Tulloch / James Dance

Shard Capital Partners LLP (Broker) Tel: 020 7186 9952

Damon Heath

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014.

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

About Paddington

For over 60 years, British-born writer Michael Bond has delighted children and families all over the world with his stories about Paddington, the bear from Darkest Peru famous for his love of marmalade. Paddington is popular with both children and adults who feel affectionate and warm towards him and the charm and humour of the Paddington stories is the key to their enduring popularity.

Paddington's adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017 with a third in the works. The movies were produced by Studiocanal, part of the international content and media group Vivendi. A new Paddington TV series also from Studiocanal is set to launch on Nickelodeon in 2020.

Follow Paddington on Twitter at @paddingtonbear.

Like Paddington's Facebook page at https://www.facebook.com/PaddingtonBear/

©P&Co. Ltd./SC 2019

Licensed on behalf of STUDIOCANAL S.A.S by Copyrights Group