Live Company Regulatory News (LVCG)

14 March 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP.FLEX AND BUSINESS UPDATE, PLACING AND ISSUE OF SHARES

Live Company Group plc (AIM: LVCG) announces an update on KPOP.FLEX, the USA business and a placing to provide funding for working capital and expansion of the KPOP brand.

Update on KPOP.FLEX

LVCG is pleased to announce an update on the progress of the KPOP.FLEX festival. Ticket sales with Ticketmaster for day two opened earlier this month and the Company is delighted to inform shareholders that ticket sales to date for this additional date are currently in excess of 18,000. Investors are reminded that the Company earns revenue from ticket sales, merchandise, consultancy fees, sponsorship, broadcasting and streaming.

USA business

As previously announced the Company recently secured two major contracts with clients in the USA for BRICKLIVE Supersize and BRICKLIVE Animal Paradise. The "sunshine strategy" of using assets all year round in different geographies continues to deliver growth.

Institutional Fundraise

The KPOP.FLEX festival continues to represent a potentially substantial income stream for LVCG in 2022 with revenues from the first festival being received in May 2022. Streaming for the show is currently being negotiated and as costs are covered by ticket sales would drop straight to the bottom line profitability of the event. The Company has decided to set up a video production division to manage the streaming of the Frankfurt Festival and subsequent festivals. To provide funding for this new division and for further expansion of the KPOP-FLEX concept and additional working capital for the Group post lock-down, the Company has raised £0.825 million (before expenses) by way of a placing of 16,500,000 new Ordinary Shares of 1p each ("Placing Shares") through Monecor (London) Limited trading as ETX Capital ("Monecor") with institutional investors at a placing price of 5.0p per share (the "Placing Price") (the "Placing"). The Placing Price represents a small premium to the closing price per Ordinary Share of 4.9p on AIM on 11 March 2022.

The Company has entered into a placing agreement dated 11 March 2022 (the "Placing Agreement") with Monecor pursuant to which they, as agents for the Company, have procured placees for the Placing Shares at the Placing Price. The Placing Agreement is conditional on Admission (as defined below).

Monecor may terminate the Placing Agreement in specified circumstances (including for breach of warranty at any time prior to admission of the Placing Shares, if such breach is reasonably considered by Monecor to be material in the context of the Placing) and in the event of a force majeure event occurring at any time prior to admission of the Placing Shares. If the conditions of the Placing Agreement are not fulfilled on or before the relevant date in the Placing Agreement, placing monies will be returned to placees without interest as soon as possible thereafter.

The Placing Shares will be issued pursuant to the Company's existing share authorities.

AIM Application and Total Voting Rights

The Placing Shares amounting to 16,500,000 new ordinary shares of 1p each ("New Shares") will, when issued, be credited as fully paid and will rank pari passu in all respects with the existing Ordinary Shares, including the right to receive all dividends or other distributions made, paid or declared in respect of such shares after the date of issue. Application will made for the New Shares to be admitted to trading on AIM which is expected to become effected on or around 18 March 2022 ("Admission").

Following Admission, the enlarged issued share capital of the Company will comprise 182,526,006 ordinary shares of 1p each ("Ordinary Shares"). Each Ordinary Share has one voting right. No Ordinary Shares are held in treasury. The above figure may be used by LVCG shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Beaumont Cornish Limited ("Beaumont Cornish"), which is authorised and regulated in the United Kingdom by the FCA, is acting as Nominated Adviser ("Nomad") to the Company in connection with the matters contained in this announcement, and will not be acting for any other person or otherwise be responsible to any person for providing the protections afforded to clients of Beaumont Cornish or for advising any other person in respect of the matters set out in this announcement or any transaction, matter or arrangement referred to in this announcement. Beaumont Cornish's responsibilities as the Company's Nomad are owed solely to London Stock Exchange and are not owed to the Company or to any Director or to any other person in respect of his or her decision to acquire any shares in the Company.

Chairman David Ciclitira commented:

"Streaming for KPOP events will be a major revenue source and negotiations for KPOP. Flex remain ongoing. Having video production of events in-house means we can reduce costs and own our content.Ticket sales for day two of the festival are encouraging and securing Kai for day two has been instrumental in increasing numbers significantly."

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is Kpop Europa (KPE), which owns the kpop.flex brand. KPE is a joint venture between LVCG and the Explorado Group. Kpop.flex is Europe's first ever Mega KPOP music festival. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2022 will be Cape Town Cycle Tour and the successful one year out launch of the Formula E Cape Town race for series 9 in 2023. The fourth division is StART Art Global, in which LVCG holds a 13.5% stake. StART Art Global is a combination of both physical art shows and a digital art platform.