Live Company Regulatory News (LVCG)

3 September 2019

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

LIVE COMPANY GROUP AGREEMENT TO PRODUCE THEMED THE SNOWMAN™ AND THE SNOWDOG TOUR

Live Company Group plc (AIM: LVCG, "the Company") is pleased to announce that its wholly owned subsidiary, Brick Live International Limited ("BLI"), has entered into an agreement with Snowman Enterprises Limited ("SEL") to produce a themed tour of The Snowman and The Snowdog.

This themed tour is inspired by the animated film The Snowman and The Snowdog, first broadcast in 2012, the sequel to much loved The Snowman film, based upon the original book "The Snowman" by Raymond Briggs, originally published in 1978.

SEL, which is wholly owned by Penguin Books Limited, part of the Penguin Random House group of companies, is managed by Penguin Ventures (part of Penguin Random House UK). Penguin Ventures manages a portfolio of licensed literary brands and characters together, with an archive of original art.

Under the terms of the Agreement, SEL has granted BLI rights to produce and exhibit The Snowman and The Snowdog themed BRICKLIVE tour in the UK, the Channel Islands, the Isle of Man and the Republic of Ireland. The Agreement is for a initial period through to 1 January 2022 and BLI will pay SEL a royalty fee based on the revenues generated from the themed tour.

Andy Smith, Deputy Chairman of Bricklive Group, said: "We are thrilled to welcome Snowman Enterprises Limited, part of Penguin Ventures, a leading player in the family entertainment sector, as our newest IP partner, to deliver The Snowman and The Snowdog branded BRICKLIVE tour in the UK and Republic of Ireland. Adding this timeless classic to our festive portfolio is a very proud moment and we look forward to developing this important partnership further."

Thomas Merrington, Creative Director at Penguin Ventures, said: "We are always looking at how we can bring our classic characters to family audiences in new and unexpected ways and partnering with BRICKLIVE does exactly that. The sculptures show incredible attention to detail and we are really excited to see this tour come to life."

Enquiries:

Live Company Group Plc Tel: 020 7225 2000

Ruth Cunningham, Chief Operating Officer

Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494

Stuart Faulkner / Richard Tulloch / James Dance

Shard Capital Partners LLP (Broker) Tel: 0207 186 995

Damon Heath

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

About Penguin Ventures

Stories have always been at the heart of Penguin Random House. Penguin Ventures was created to bring together the Licensing, Consumer Products, TV Production, Retail, Exhibitions and Live events strategies and to find new ways to tell the world's favourite stories. Penguin Ventures manages a portfolio of licensed literary brands and characters together with an archive of original art. For many years, those characters lived mainly in books, but now they are providing the magic and wonder for all kinds of different consumer products, media and experiences, going beyond the book to tell the complete story. Penguin Ventures is part of Penguin Random House Children's UK. Penguin Random House is a division of Bertelsmann, the German based leading international multi media group.

About The Snowman and The Snowdog

Originally published in 1978, The Snowman, created and illustrated by Raymond Briggs has become one of the world's most popular children's books. Available in 15 languages it has sold in excess of 5.5 million copies worldwide with over 3 million of these sales in the UK published under Puffin editions. Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since. The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period. The Snowman brand enjoys an international audience with global broadcast of the sequel, along with an array of consumer products now available. Snowman Enterprises Limited (SEL) is managed by Penguin Ventures (part of Penguin Random House UK)

www.thesnowman.com