LSAI.L Regulatory News (LSAI)

Location Sciences Group PLC

("Location Sciences" or the "Company")

Contract with InMarket

Location Sciences (AIM: LSAI), the leading location data verification company, announces that it has signed up the first customer to its Verify Audience platform. InMarket, the US leader in 360-degree consumer intelligence and real-time activation, has become the first-to-market in the US to buy verified local audiences and optimise cross-channel campaigns. 

The agreement follows successful paid for tests across multiple agencies and suppliers completed in the first half of 2020. The Verify Audience platform allows brands, agencies and suppliers to check the validity of location based derived audience segments, a review of historical movements in contrast to Verify Proximity, which validates the real time locations of mobile devices as digital advertising campaigns are delivered. This, importantly, broadens the appeal of the Verify product suite to agencies, brands and suppliers, and gives Location Sciences access to the audience segment industry, which is a significant part of the overall location-based advertising market.

The new partnership will allow InMarket to offer its customers independently verified audience segments. The Verify third-party seal of quality, ensures InMarket's customers have a high level of confidence its target audiences will be reached and differentiates its product in a highly competitive marketplace.

InMarket will be the first company to use Location Sciences' independent audit process - which analyses the source, quality and accuracy of the location data used - to verify its suite of up to 1,000 location derived audiences. Location Sciences will audit each InMarket audience sold (on marketplaces or via managed service) to provide buyers complete transparency into the data quality and accuracy used to build them.

Mark Slade, CEO of Location Sciences, commented: "We are delighted to announce this partnership with InMarket so soon after the launch of our Verify Audience platform in the US. Location data used to build audiences in ad-tech can be extremely valuable, but it can be very difficult for buyers to differentiate the best from the worst data. The fact that InMarket has grasped the opportunity to take the lead in the marketplace when it comes to transparency is a testament to its business and data quality. It is clear that buyers are becoming more aware of the vast differences and nuances in location data, and we expect other agencies and suppliers to follow suit in the coming months."

Todd Dipaola, CEO and Founder of InMarket said: "We founded InMarket in 2010 to meet a massive opportunity with digital marketing: specifically, there were seemingly infinite touch points, but no ability to discern the moments that mattered most, including when a customer was most receptive to an ad or actually in the purchase process. Everything we've built over the past decade was designed to create exceptional consumer user experiences in the purchase process, while delivering industry leading ROI for our brand partners. We look forward to working with Location Sciences to show the market the strength of our offering and the quality of our data." 

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About Location Sciences Group PLC:

Location Sciences is the pre-eminent global location verification provider to the $160 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns.

The digital advertising market-place remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world's first independent location verification product. Utilising sophisticated machine learning and pattern recognition technologies, Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the market place.

About InMarket

InMarket is the leader in 360-degree consumer intelligence and real-time activation for thousands of major brands. Since 2010, InMarket has helped its partners to better understand who their customers are, why they make decisions and where to most effectively reach them. Through InMarket's location-based advertising suite, brands activate real-time digital advertising in the moments that matter, generating powerful results that outperform traditional digital advertising by 6.5x*. InMarket, awarded Best Mobile Marketing Platform at the 2019 Digiday Awards, has offices in Los Angeles, Bentonville, Chicago and New York. For more information, visit www.inmarket.com.

*Google Ads Mobile Benchmark for Average CTR, 2019, Moat Viewability