2 Apr 2013 07:00
2 April 2013
LiteBulb Group Limited
("LiteBulb" or the "Company")
LiteBulb launches new Seedlets range of children's gardening products
LiteBulb (AIM: LBB) the provider of innovative product solutions from identification through to retail distribution, announces the launch of Seedlets, its new range of children's gardening products.
The Seedlets range has been created specifically for children's hands and includes colourful gardening tools, designed to be as appealing as toys, as well as packets of seeds. The range has been developed for a variety of age ranges, taking into account attention spans and simplicity of instructions. Thirty initial products are being launched and will be available to purchase from a variety of retailers and garden centres nationwide.
The Seedlets range is being promoted by Blue Peter gardener Chris Collins who is also working with LiteBulb on a "Grow-Your-Own Day" nationwide event, where children will be encouraged to grow their own food.
Chris Collins, commented: "I am totally committed to Seedlets, showing kids exactly how much fun it can be to grow plants, fruit and veg. Many children don't have a real understanding of where their food comes from, and this is about getting back to basics and tempting them away from computers and TV's and into the fresh air to grow their own dinner."
Simon McGivern, Chief Executive of LiteBulb, commented: "We are very excited about the potential for our new Seedlets range and are delighted that Chris Collins is helping us to promote the products. We are in discussions with a number of retailers and look forward to updating the market further on the Seedlets range in the coming months."
Enquiries:
LiteBulb Group Limited | www.litebulbgroup.com |
Simon McGivern, Chief Executive | Tel: 020 3384 7131 |
finnCap (NOMAD & Joint Broker) | Tel: 020 7220 0500 |
Stuart Andrews/Ben Thompson (Corporate Finance) | |
Joanna Weaving (Corporate Broking) | |
First Columbus LLP (Joint Broker) | Tel: 020 3002 2070 |
Chris Crawford | |
Walbrook PR Limited | Tel: 020 7933 8780 or litebulb@walbrookpr.com |
Bob Huxford | Mob: 07747 635 908 |
Paul McManus | Mob: 07980 541 893 |
PG Capital | Tel: 01725 510 383 |
Paul Gazzard |
About LiteBulb Group
LiteBulb Group is a full turnkey solutions provider enabling innovative brands and products to be rapidly and successfully taken to market. LiteBulb's successful brands include:
ila Safety - Stylish and functional personal safety accessories for women
Scootrix - Accessories for personalising children's scooters
Shirt Box - Lunch and sandwich boxes with designs of favourite football teams and superheroes
Cartoon Stripz - Snap and twist collectable play sets for children
BLINK Mints - UK distribution for confectionary product range
Scarlet Willow - Stylish tableware and personalised gifts
Bluwstuff - Range of innovative gifts and toys
Rizon - Product innovation and brand specialist agency
LiteBulb also owns product development specialist Premium Factory, which develops and manufactures promotional items for multi-nationals clients including Nestle and Unilever. Premium Factory also provides the Company with access to over 30 varied manufacturers so that a wide range of new products can be manufactured rapidly and cost effectively.
LiteBulb products are sold by a large number of blue chip retailers including: ASDA, BHS, Tesco, Wilkinsons, Sainsbury's, WH Smith, Halfords, Morrisons, QVC, Next, Fenwicks, Toys R Us and Dunnes Stores in Ireland.
In addition, the Company has unrivalled access to market intelligence from multinational advertising company Bartle Bogle Heggarty (BBH), which own 13% of LiteBulb and co-founded the business in 2009 in order to outsource development, production and distribution of its innovative products. BBH's on-going research into markets and trends on behalf of its clients means that it is continually identifying gaps in markets, allowing them to work with LiteBulb to create innovative products to fill those gaps.