Imperial Brands Regulatory News (IMB)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

ALAN JOHNSON CMG

2

Reason for the notification

a)

Position/status

NON EXECUTIVE DIRECTOR

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

PURCHASE

c)

Price(s) and volume(s)

d)

Aggregated information

N/A

e)

Date of the transaction

10 APRIL 2026

f)

Place of the transaction

XLON - LONDON STOCK EXCHANGE