Imperial Brands Regulatory News (IMB)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

KEVIN MASSIE

2

Reason for the notification

a)

Position/status

PDMR - GENERAL COUNSEL

b)

Initial notification /Amendment

INITIAL NOTIFICATION

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

IMPERIAL BRANDS PLC

b)

LEI

549300DFVPOB67JL3A42

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

TRANSFER OF SHARES (INCLUDING DIVIDEND ROLL-UP SHARES) FOLLOWING THE VESTING

OF AN LTIP AWARD

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A

N/A

e)

Date of the transaction

3 DECEMBER 2024

f)

Place of the transaction

OUTSIDE A TRADING VENUE

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

ORDINARY SHARES

GB0004544929

b)

Nature of the transaction

SALE OF SHARES TO PAY TAX DUE ON TRANSFER OF LTIP AWARD AND DIVIDEND ROLL-UP SHARES.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A

N/A

e)

Date of the transaction

3 DECEMBER 2024

f)

Place of the transaction

XLON - LONDON STOCK EXCHANGE