Iconic Labs Regulatory News (ICON)

20th May 2020

Iconic Labs Plc ("Iconic Labs" or the "Company") announces 'Beta' Infotagion Alexa Skill targeting a market of 3 billion devices

Iconic Labs Plc (LSE:ICON) (the "Company"), a multi-divisional new media and technology business today announces a new partnership to create Alexa answers to combat fake news.

Iconic Labs launched Infotagion with Damian Collins MP to detect fake news during the coronavirus outbreak. The platform has been a global success and has allowed the company to expand the operation.

Now, in partnership with FX Digital , an award- winning agency specialising in TV and Voice application development, it is hoped the new technology will expand the access to Infotagion. Currently there are estimated to be 3 billion voice assistants in use globally with approximately 82% of users using them to seek information.

The Infotagion Alexa Skill has already reached 'Beta' Testing Phase and a video of the skill at early concept stage is available to view. The voice skill development will now seek approval from Alexa before being formally launched.

John Quinlan, Chief Executive Officer of Iconic Labs, said: "Infotagion already has an excellent brand and bringing our platform further into people's homes is a great next step for us and our users. The development of this voice skill will be an important weapon in the fight against misinformation around coronavirus and we're looking forward to hopefully having this approved by Alexa as soon as possible. 

In addition, the company has been approached by a number of potential partners looking to use Iconic Lab's data, insight, and marketing expertise in related areas to Infotagion. These include, both not for profit, and for-profit organisations including universities, enterprise software developers and medical technology companies. The company looks forward to updating the market with the progress of these plans."

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Infotagion

The Company announced a few months ago that, in partnership with Damian Collins MP, former Chair of the Parliamentary Committee on Culture, Media and Sport, it had established a service to counter the dissemination of incorrect information, in particular through social media, that relates to the Covid-19 pandemic and its related economic and social effects.

The core of the service is a website (www.infotagion.co.uk ) on which users post screenshots of information which they have received from social media or elsewhere. The submitted information is checked by a team organised by Mr Collins, which includes experts from, inter alia, the WHO and Parliament.

Market Abuse Regulation (MAR) Disclosure

The information contained within this announcement is deemed by the Company to constitute inside information for the purposes of the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

**ENDS**

For further information, please visit the Company's website www.iconiclabs.co.uk or contact: