Last checked at 23 Aug 2010 07:00
12Bet.com engages GB Group to enter European market
LONDON - 23 August 2010 - 12Bet.com, one of the largest sports betting sites operating in Asia, has recently launched its European operations. As part of this strategic move, 12Bet.com enlisted GB Group, a leading Identity Management business, to manage its online ID verification processes.
As part of this deal, GB Group will be rolling out its international ID verification product powered by its award winning ID3 technology, which has the capabilities of checking more than 800 million citizens in over 26 countries.
"Following our strategic entry into the European market, a key requirement for us was to be able to accurately verify identities across borders," says Rory Anderson, CEO for Europe at 12Bet.com. "GB Group's ID verification solution perfectly complements our existing KYC and anti-fraud policies and procedures, helping us to achieve our goal."
Following a risk-based approach to ID verification, GB Group's ID3 technology will enable 12Bet.com to identify customers around the globe, as well as block those from countries where they do not want to do business. Equally important was the need for the technology to meet regulatory requirements, which GB Group's ID verification product does.
"We are extremely impressed by GB Group's ID verification product in terms of its capabilities and scale and believe they are best placed to provide us with a solution that offers us a true reflection of who our customers are," says Anderson. "By helping us meet our regulatory requirements, we can continue to operate responsibly and transparently - a fundamental approach in the way we do business."
Richard Law, CEO at GB Group comments, "Fraud prevention is high on 12Bet.com's priority list and it is important for them to instill trust amongst their customers. We believe we have the best technology in the market to do just this and we are pleased to work with them to offer their customers peace of mind that they are gambling on a protected and responsible site."
Anderson concludes, "We look forward to developing our European business with GB Group. Entering the European market is part of our global strategy to grow and grab market share. We are confident we are approaching it in a safe, secure and responsible way with the help of GB Group's Identity Management expertise."
About GB Group plc
GB Group is the UK's leading Identity Management business. It helps organisations recognise and verify all elements of an individual's identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably. In doing so, we help businesses like O2, Laura Ashley, HMRC, BBC TV Licensing, Ordnance Survey, HBoS, LloydsTSB, ASOS.com, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions - and reduce costs across the business.
GB Group is listed on the London Stock Exchange (GBG). For more information, please visit GB Group's website: www.gb.co.uk. GB Group - because identity matters™
About 12Bet.com
12bet is a Pacific Sea Invests SA (Europe) Ltd company and is based in Isle of Man and operates under a Isle of Man Gaming Commission Gaming License. 12bet is powered by global betting & gaming software supplier SunPlus Technologies
12bet offers thousands of events and competitive odds for Live Betting across the main bet types. Primarily focused on football, 12Bet events cover over 75 Leagues and on average 7,000 events per month. Around 3400 events per month are available for Live Betting. We offer Live Betting up to the 89th minute of play, and often 90 minutes +2! 12bet gives you more choice than the current offering of most European based remote gambling operators.
The Company will strive to be the best remote gambling company in the European market by providing a superior, unsurpassed core product and innovative and exciting additional products, through a superior gaming platform and a safe, transparent, socially responsible, regulated environment, where the customer's needs will always be primordial and corporate activities are conducted to the highest ethical and professional standards
The Company's customer support services are available 24 hours a day, 7 days a week, contactable through various easy methods. The Company wants to ensure that a person will always be available to answer your comments and questions in a courteous efficient manner. The Company's top-most priority is ensuring the highest level of customer care.
For any further information, please contact:
Maxine Morgan, GB Group
Email: maxine.morgan@gb.co.uk
Number: 07976 538556 / 01244 657333
Adrie Wessels, Bite Communications
Email: adrie.wessels@bitecommunications.com
Number: 07907 979945 / 020 8834 3474