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20 Nov 2025 17:47
20 November 2025
Eagle Eye Solutions Group plc
("Eagle Eye" or the "Company")
Grant of share options
Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale announces that the following options over ordinary shares of 1p each in Eagle Eye ("Ordinary Shares") were granted on 20 November 2025 to the following Executive Directors and person discharging managerial responsibilities ("PDMRs") of Eagle Eye for nil cost as follows:
Director/PDMR | Role | Number of Ordinary Shares subject to option grant | Total number of Ordinary Shares under option post grants | Total as % of existing issued share capital |
Tim Mason | Chief Executive Officer | 183,821 | 2,011,246 | 6.7% |
Lucy Sharman-Munday | Chief Financial Officer | 108,547 | 762,072 | 2.5% |
Al Henderson | Chief Partnership Officer | 60,142 | 144,092 | 0.5% |
James Esson | Company Secretary | 39,795 | 86,159 | 0.3% |
Zyed Jamoussi | Chief Technology Officer | 84,746 | 143,507 | 0.5% |
Cédric Chereau | Managing Director, EagleAI | 62,124 | 120,885 | 0.4% |
Jeff Baskin | Chief Revenue Officer | 71,406 | 71,406 | 0.2% |
Annual grant of share options
The awards have been made under the Eagle Eye Solutions Group plc Long Term Incentive Plan scheme with an exercise price of 1p per Ordinary Share. The awards have been granted under the current year's Long Term Incentive Plan performance criteria, vesting following completion of the three-year period ending 30 June 2028 subject to revenue and EBITDA performance criteria and the overall underlying performance of the Company. Consistent with previous awards, the number of options which vest will vary depending on the level of achievement between threshold (revenue £59.9m, EBITDA £12.95m), target and stretch (revenue £74.4m, EBITDA £18.1m) performance levels. In addition, up to 13,473 of the options granted to Cédric Chereau above will vest dependant on the level of achievement of EagleAI between threshold (revenue £9.85m, EBITDA £2.7m), target and stretch (revenue £11.75m, EBITDA £3.5m) performance levels.
Following the new grant of options and assuming all vesting criteria are met, the fully diluted number of Ordinary Shares would be 34,264,470; of which the total number of Ordinary Shares over which options currently issued and outstanding represent 12.5% of the fully diluted number of Ordinary Shares. This is in accordance with the Company's shareholder approved limit for shares outstanding under the Company's share option schemes at any time of a maximum of 20% of the ordinary share capital of the Company in issue at such time.
1 | Details of the person discharging managerial responsibilities / person closely associated | ||
a)
| Name | 1. Tim Mason 2. Lucy Sharman-Munday 3. Al Henderson 4. James Esson 5. Zyed Jamoussi 6. Cédric Chereau 7. Jeff Baskin | |
2 | Reason for the notification | ||
a)
| Position/status | 1. Chief Executive Officer 2. Chief Financial Officer 3. Chief Partnership Officer 4. Company Secretary 5. Chief Technology Officer 6. Managing Director, EagleAI 7. Chief Revenue Officer | |
b) | Initial notification/Amendment | Initial Notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | Eagle Eye Solutions Group plc | |
b) | LEI | 2138002S1AIBVVMZ7A21 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument
Identification code
| Options over Ordinary Shares of 1p each
GB00BKF1YD83 | |
b) | Nature of transaction | Grant of Options over Ordinary Shares pursuant to Eagle Eye Solutions Group plc Long Term Incentive Plan
| |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
1. Nil 2. Nil 3. Nil 4. Nil 5. Nil 6. Nil 7. Nil
| 1. 183,821 2. 108,547 3. 60,142 4. 39,795 5. 84.746 6. 62,124 7. 71,406 | ||
Aggregated information - Aggregated volume - Price
| Not applicable | ||
e) | Date of the transaction | 20 November 2025 | |
f) | Place of the transaction | Outside of a trading venue | |
Enquiries:
Eagle Eye Solutions Group plc | Tel: 0844 824 3686 |
Tim Mason, Chief Executive Officer | |
Lucy Sharman-Munday, Chief Financial Officer | |
Investec Bank plc (Nominated Adviser and Joint Broker) | Tel: +44 20 7597 5970 |
David Anderson / Nick Prowting / James Smith | |
Shore Capital (Joint Broker) | Tel: +44 20 7408 4090 |
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden | |
Corporate Broking: Henry Willcocks | |
| |
Alma Strategic Communications | Tel: +44 20 3405 0205 |
Caroline Forde, Hannah Campbell, Kinvara Verdon |
|
About Eagle Eye
Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.
Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.
AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.
Web - www.eagleeye.com
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