Ekf Diagnostics Regulatory News (EKF)

12 Jan 2006 07:00

Embargoed: 0700hrs, 12 January 2006 International Brand Licensing Plc New European Strategic Partnership International Brand Licensing Plc ("IBL"), owner of the Admiral sportswearbrand, announces a new strategic alliance with @miral BV for the territory ofBenelux, Germany, Austria, and Switzerland.As part of a ten, plus five year option, license agreement for this key centralEuropean territory, @miral will use its extensive design, development, andmarketing resources to develop seasonal programmes for IBL's network ofinternational licensees. Sales revenues in the @miral territory are forecast tototal over EUR 60,000,000 through the initial term. As part of the agreement@miral will be granted 250,000 shares in IBL together with a further 650,000share options at 18.50p exercisable over five years from date of grant.IBL Chief Executive, Tony Hutchinson, comments: "We are delighted to havesigned this new agreement with @miral. Not only will this significantlyaccelerate Admiral's growth in @miral's own territory, but their extensive andtalented product and marketing resources will be of major benefit to allAdmiral licensees worldwide."Admiral is the official kit sponsor of the England and West Indies cricketteams and Leeds United, and is sold at ASDA stores and sports independentsthroughout the UK.For further information contact:Tony HutchinsonAdam ReynoldsIBL plcTel: 0207 823 1733ENDINTERNATIONAL BRAND LICENSING PLC