Ekf Diagnostics Regulatory News (EKF)

27 Sep 2005 06:00

Embargoed: 0700hrs 27 September 2005 International Brand Licensing Plc ("IBL" or the "Company") Re. Sponsorship Agreement International Brand Licensing Plc, owners of the Admiral sportswear brand,announces a three year sponsorship of Dynamos Football Club, the South AfricanPremier League side.Based in Polokwane, formerly Pietersburg, Dynamos is a relative newcomer toSouth African football, having been formed in 2002 and established themselvesas a strong mid table side, reaching the semi-finals of the ABSA Cup lastseason.Admiral has substantially grown its business and brand visibility in SouthAfrica over the past four years through its sponsorship of the national cricketteam, but with the World Cup Finals being held there in 2010 this strategicalignment with a professional football club will be crucial to Admiral's nextstage of development there.Tony Hutchinson, Chief Executive of IBL, comments:"We are delighted to have signed one of South Africa's up and coming clubforces at such an important stage in the development of football in SouthAfrica. Dynamos represent the fresh new face of football in the countryselected to host the first ever FIFA World Cup Finals to be staged on theAfrican continent."Admiral is the official kit sponsor of the England, West Indies, and SouthAfrican cricket teams, together with Leeds United Football Club, and is sold inAsda stores and sports independents throughout the UK.For further details contact:Tony Hutchinson, Chief ExecutiveAdam Reynolds, ChairmanInternational Brand Licensing plcTel: 020-7823-1733Ben SimonsHansard CommunicationsTel: 020-7245-1100ENDINTERNATIONAL BRAND LICENSING PLC