Ekf Diagnostics Regulatory News (EKF)

19 Sep 2006 07:00

Embargoed: 0700hrs 19thSeptember 2006 INTERNATIONAL BRAND LICENSING PLC EXTENDS ADMIRAL DISTRIBUTION IN CENTRAL EUROPE International Brand Licensing Plc ("IBL") announces the appointment of Praguebased World Brands s.r.o. ("World Brands") as the Admiral licensee for theCzech Republic, Slovenia, and Hungary. The licence agreement is based on apre-agreed level of royalties of World Brands' sales revenues over the fiveyear agreement and is subject to minimum guarantees per annum.IBL Chief Executive, Tony Hutchinson, comments: "We are delighted to havesigned the agreement with World Brands that will see Admiral launched in thisnew territory for the first time. World Brands has a wealth of experience bothwith the sports retail sector and the professional sporting federations of theregion, and we are confident that Admiral will quickly develop a real presencein these emerging markets."Admiral is the sponsor of the England and West Indies cricket teams togetherwith Leeds United Football Club.For further information contact:International Brand Licensing PlcTony Hutchinson: 0041 794 689450Adam Reynolds: 020 7823 1733ENDINTERNATIONAL BRAND LICENSING PLC