Ebiquity Regulatory News (EBQ)

14 Jun 2005 07:00

Thomson Intermedia PLC14 June 2005 Thomson Intermedia secures exclusive access to Northcliffe and Johnston Pressregional portfolios Thomson Intermedia, a leading provider of media intelligence, has securedseparate deals with Northcliffe Newspaper Group ("Northcliffe") and JohnstonPress plc ("Johnston") to access at least 350 regional publications. Both dealsrun for three years, are exclusive to Thomson Intermedia and together willsignificantly enhance the Company's coverage of the UK's regional newspapers. Thomson Intermedia is driving the development of information systems thatprovide critical data and transparency to the marketing industry. The Companyhas developed a revolutionary system that captures some 20,000 advertisementplacements daily, across every media platform. Thomson Intermedia's PressMonitoring and Advertising Verification services enable advertisers to verifywhether advertisements have run, recover lost advertising spend and analysecompetitor marketing activity. These two strategically important deals with major UK media groups will enableThomson to enhance significantly its Press Monitoring and AdvertisingVerification services by adding some 30% of the UK's regional newspapers to itsextensive media monitoring capabilities. Thomson Intermedia, Northcliffe andJohnston Press are together working to provide greater insight and efficiencywithin the regional press advertising market. These contract wins will place Thomson Intermedia at the forefront of mediamonitoring, being the only Company to provide comprehensive, real time andin-depth analysis of the UK Advertising market place. Sarah Jane Thomson, Joint Chief Executive Officer of Thomson Intermedia, said: "This will substantially enhance the transparency of the regional and localadvertising markets for our customers and opens up opportunities for ThomsonIntermedia to provide media intelligence to advertisers in the £3bn regionalpress market. "The rights to this vast amount of regional media were secured through workingclosely with Johnston Press and Northcliffe to understand the needs of theadvertising agencies and will further strengthen our position and profile in theUK media monitoring market. We are pioneers in the development of real timemedia information and intelligence and are focused on providing essential toolsto Marketers." Danny Cammiade, Chief Operating Officer of Johnston Press, said: "We are pleased to be entering this agreement with Thomson Intermedia which willenable us to provide a significantly enhanced service to the advertisingagencies and allow them to operate in a more cost effective and efficientmanner." Steve Anderson-Dixon, Group Advertisement Director of Northcliffe NewspapersGroup, said: "Our relationship with Thomson Intermedia will enable us to deliver informationfor advertisers, utilising cutting edge technology. Our belief is that suchmedia intelligence will strengthen our position as the first choice local newsand information partner in each of Northcliffe's local communities." 14 June 2005 Enquiries: Thomson Intermedia plc 020 7549 4343Sarah Jane Thomson, Chief ExecutiveDavid Trendle, Finance Director College Hill 020 7457 2815/2077Adrian Duffield/Tom Baldock This information is provided by RNS The company news service from the London Stock Exchange