DQE.L Regulatory News (DQE)

DQ Entertainment plc

("DQE" or the "Company")

DQE to co-produce Escape Hockey with

Imira Entertainment, Enne Productions and TVE

DQ Entertainment plc (AIM:DQE), the AIM listed global entertainment production and distribution company is pleased to announce that its 75% owned Indian subsidiary, DQ Entertainment (International) Limited ("DQEI"), has today announced that Imira Entertainment, Spain's leading production and distribution company specialising in youth programming , Enne Entertainment Studios and Spanish broadcaster TVE have joined as co-production partners on a new 3D animated series called Escape Hockey.

Aimed at 6-12 year olds and created by Enne Entertainment, Escape Hockey (26x26') is a blend of comedy and space adventure that tells the story of Dan, who is abducted along with his friends to a prison planet named Plutonium. The only way for him to go back home is to win the great Escape Hockey Tournament, the biggest sporting event in the galaxy, where the most dangerous inmates battle it out for the ultimate prize - their freedom!

The series will be produced in two versions, a standard television series and an interactive version which will feature the innovative gaming format 'Watch and Play' - a revolutionary system that allows the viewer to watch the series and play at the same time thanks to the mini-games integrated in each chapter. Scenes incorporated in the storyline will be played out by the viewer. This will be developed with VOD, online, interactive TV and games console platforms in mind. These videogames will also allow TVE to develop the interactive potential of its web offering around the series.

Tapaas Chakravarti, Chairman & CEO of DQE commented"The watch and play format will be a great attraction for the children viewing the series. We are sure that the combined synergies of DQE, Imira & Enne Animation will make Escape Hockey a great success worldwide". 

Sergi Reitg, CEO of Imira Entertainment: "We're very happy to have DQE on board as a co-production partner for Escape Hockey, joining the strong team already in place at Imira, Enne and TVE. We've had a fantastic initial response to the show and its unique and innovative cross-media 'Watch and Play' format which we hope will revolutionise the viewing experience for kids."

Guillermo Velasco, Business Director at Enne Entertainment Studios and Executive Producer of the series pointed out that "We never imagined we would have such great co-producers on board. Imira, DQE and TVE have been very passionate about the concept of the series and the added value that 'Watch & Play' offers to the market. We are very optimistic regarding the acceptance of other broadcasters to this innovative series".

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About DQE

DQE is one of the leading producers of animation, visual effects, game art and live action entertainment content for the global media and entertainment industry. With a workforce of approx 3500 employees and a global client - partner base of over 100 producers, distributors, broadcasters and licensors including Walt Disney Group, Universal Pictures, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, , BBC Group, M6/ France TV Group / TF-1 - leading broadcasting and Distribution groups from France, ZDF TV and ZDF Enterprises - leading Distributors/ broadcaster and global distributor from Germany, ABC Australia, Al Jazeera - Arabic nations, Disney Channels - Asia, Cartoon Network Group and many more world-wide.

DQE has produced/co-produced and distributed iconic brands such as Iron Man - the first 3D animated TV series, Twisted Whiskers, Mikido, Casper, Pinky & Perky, second season of Large Family, third season of Mickey Mouse Club House, First and Second Season of Madagascar TV Series and is now co-producing properties like Little Prince Little Nick, Iron man, Charlie Chaplin and fourth season of Mickey Mouse Club House and others with major international broadcasters and producers. DQE has a library of over 500 hours of international programs for distribution and licensing globally for TV, home entertainment, merchandising and publishing is on fast track. Two feature films are also currently in development at DQE.

DQE has received over 35 awards including EMMY, at several national and international forums fostering creativity and excellence. E & Y Entrepreneur of the Year - 2009 India Awards, The UK Broadcast Awards 2010, Sichuan TV Festival International "Gold Panda" Awards, 11 Emmy nominations and 1 The Emmy Award, administered by the National Academy of Television Arts & Sciences , USA for Tutenstein Animated production. The Jungle Book produced by DQE was nominated in 5 categories at the cartoons on the bay - Pulcinella awards to be held in Italy in April2011. 

About Imira Entertainment

Imira Entertainment is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 3,500 half hours of premium kids programs, including animated feature films.