De La Rue Regulatory News (DLAR)

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS

1. Name of Company

DE LA RUE PLC

2 & 3. Details of Transactions

TRANSACTION NOTIFIED IN ACCORDANCE WITH DTR 3.1.2R

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

CAROLYN COBBOLD CONNECTED TO TIM COBBOLD

ANNE GREENSTOCK CONNECTED TO SIR JEREMY GREENSTOCK

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest.

N/A

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares.

ORDINARY SHARES OF 44 152/175p

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them.

NICHOLAS BROOKES 7,780

WARREN EAST 2,093

8. State the nature of the transaction.

PURCHASE OF SHARES

9. Number of shares, debentures or financial instruments relating to shares acquired.

NICHOLAS BROOKES 29,628

TIM COBBOLD 14,813

COLIN CHILD 14,813

WARREN EAST 2,221

SIR JEREMY GREENSTOCK 1,492

VICTORIA JARMAN 1,481

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage).

NICHOLAS BROOKES (0.030%)

TIM COBBOLD (0.015%)

COLIN CHILD (0.015%)

WARREN EAST (0.002%)

SIR JEREMY GREENSTOCK (0.001%)

VICTORIA JARMAN (0.001%)

11. Number of shares, debentures or financial instruments relating to shares disposed.

N/A

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage).

N/A

13. Price per share or value of transaction.

670p

14. Date and place of transaction.

31 JANUARY 2011

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage).

NICHOLAS BROOKES 37,408 ORDINARY SHARES (0.038%)

TIM COBBOLD 14,813 ORDINARY SHARES (0.015%)

COLIN CHILD 14,813 ORDINARY SHARES (0.015%)

WARREN EAST 4,314 ORDINARY SHARES (0.004%)

JEREMY GREENSTOCK 1,492 ORDINARY SHARES (0.001%)

VICTORIA JARMAN 1,481 ORDINARY SHARES (0.001%)

16. Date issuer informed of transaction.

31 JANUARY 2011

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17. Date of grant.

31 JANUARY 2011

18. Period during which or date on which it can be exercised.

31 JANUARY 2014 IN RESPECT OF AWARDS TO TIM COBBOLD AND TO COLIN CHILD

19. Total amount paid (if any) for grant of the option.

NIL

20. Description of shares or debentures involved (class and number).

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise.

NOMINAL VALUE OF 44 152/175p PER SHARE IN RESPECT OF TOTAL AWARDS TO TIM COBBOLD AND TO COLIN CHILD UNDER RECRUITMENT SHARE AWARD AND RETENTION SHARE AWARD

NIL COST OPTIONS IN RESPECT OF AWARDS UNDER PERFORMANCE SHARE PLAN.

22. Total number of shares or debentures over which options held following notification.

23. Any additional information.

ON 31 JANUARY 2011, THE AWARD DATE OCCURRED UNDER THE RECRUITMENT SHARE AWARD GRANTED BY THE COMPANY TO TIM COBBOLD ON 12 DECEMBER 2010. MR COBBOLD HAS BECOME ENTITLED TO ACQUIRE UP TO 65,549 ORDINARY SHARES IN THE COMPANY FOR AN AMOUNT EQUAL TO THEIR NOMINAL VALUE OF 44 152/175P PER SHARE ON AND SUBJECT TO THE TERMS OF THE AWARD. UNDER NORMAL CIRCUMSTANCES, THE AWARD WILL FIRST BECOME EXERCISABLE ON 31 JANUARY 2014. AN ADDITIONAL AWARD OF SHARES MAY BE RELEASED ON THE VESTING DATE IN RESPECT OF THE AWARD RELEASED EQUAL IN VALUE TO THE AMOUNT OF DIVIDENDS WHICH WOULD HAVE BEEN PAYABLE ON THE AWARD FOR THE PERIOD FROM DATE OF AWARD TO THE DATE THE SHARES ARE ISSUED OR TRANSFERRED FOLLOWING EXERCISE.

ON 31 JANUARY 2011, THE AWARD DATE OCCURRED UNDER THE RETENTION SHARE AWARD GRANTED BY THE COMPANY TO MR COLIN CHILD ON 31 JANUARY 2011. MR CHILD HAS BECOME ENTITLED TO ACQUIRE UP TO 45,884 ORDINARY SHARES IN THE COMPANY FOR AN AMOUNT EQUAL TO THEIR NOMINAL VALUE OF 44 152/175P PER SHARE ON AND SUBJECT TO THE TERMS OF THE AWARD. IN NORMAL CIRCUMSTANCES THE AWARD WILL FIRST BECOME EXERCISABLE ON 31 JANUARY 2014. AN ADDITIONAL AWARD OF SHARES MAY BE RELEASED ON THE VESTING DATE IN RESPECT OF THE AWARD RELEASED EQUAL IN VALUE TO THE AMOUNT OF DIVIDENDS WHICH WOULD HAVE BEEN PAYABLE ON THE AWARD FOR THE PERIOD FROM DATE OF AWARD TO THE DATE THE SHARES ARE ISSUED OR TRANSFERRED FOLLOWING EXERCISE.

ON 31 JANUARY 2011 MR TIM COBBOLD WAS AWARDED 65,549 SHARES AND MR COLIN CHILD WAS AWARDED 45,884 SHARES UNDER THE COMPANY'S PERFORMANCE SHARE PLAN IN THE FORM OF NIL COST OPTIONS. IN NORMAL CIRCUMSTANCES AWARDS WILL VEST AFTER THREE YEARS FROM THE DATE OF GRANT SUBJECT TO ACHIEVEMENTS OF PERFORMANCE CONDITIONS IN ACCORDANCE WITH THE RULES OF THE PLAN. THE COMPANY MAY TRANSFER ADDITIONAL SHARES EQUIVALENT IN VALUE TO THE AMOUNT OF DIVIDENDS THAT WOULD HAVE BEEN RECEIVED SINCE GRANT IN RESPECT OF THE NUMBER OF SHARES THAT ARE ACQUIRED UNDER THE PLAN.

AN AWARD SHARE PRICE OF 686.50p WAS USED FOR THE PURPOSES OF CALCULATING THE ABOVE AWARDS.

24. Name of contact and telephone number for queries

ED PEPPIATT, COMPANY SECRETARY

CONTACT NUMBER: 01256 605343

1 FEBRUARY 2011