D4T4.L Regulatory News (D4T4)

26 January 2022

D4t4 Solutions Plc

D4t4 strengthens US team with senior appointments

Key hires across sales, marketing and fraud management to accelerate adoption of Celebrus product suites in the US

D4t4 Solutions Plc (AIM: D4T4, "the Group", "D4t4"), the AIM-listed data solutions provider, announces the appointment of senior executives to US-based roles. Mark Krebs joins as Vice President of Sales, North America; Tiffany Staples as Vice President of Marketing; and Jim Murphy as Director of Fraud Management. These appointments will help D4t4 drive adoption of its Celebrus product suites in the US, a key growth market for the Group.

Mark Krebs joins D4t4 with more than 20 years in executive-level sales, business development, and operations roles, with experience building companies and taking products to market. In his new position, Mark will focus on managing and driving growth across the Americas by expanding and securing new business, supporting key partnerships, and managing key accounts, among other duties.

Tiffany Staples is recognised in her field as a marketing leader. She most recently served as Chief Marketing Officer of relocation management software company UrbanBound, where she successfully implemented a robust lead generation strategy while navigating the company through the COVID-19 pandemic. At D4t4, Tiffany will oversee marketing operations and develop the Group's global marketing strategy, including lead generation, branding, digital and traditional marketing, events, and public relations.

Jim Murphy is a certified fraud expert with a Master's degree in Economic Crime Management and more than 20 years of anti-fraud work with organisations including Equifax, IBM and MetLife, where he has been instrumental in creating as well as vetting fraud technologies.

The new hires to the Group's US team follow recent updates to its Celebrus Customer Data Platform (CDP) and the global release of the Celebrus Fraud Data Platform (FDP) in June 2021 to help businesses protect their customers against new account, account takeover, and payment frauds as well as scams.

Bill Bruno, CEO of D4t4 Solutions, said:

"As we expand the Celebrus brand to solve our customers' most pressing data and analytics challenges, it is essential that we continue to hire the right people. Mark, Tiffany and Jim will play important roles in scaling our operations in the US, our largest market and a key growth driver for the business. All three bring a wealth of experience to their respective positions and they are each uniquely qualified to support D4t4 as we transform the way enterprises use their data to make more informed business decisions in real-time."

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About D4t4 Solutions plc

D4t4 Solutions plc (AIM: D4t4) was founded around a passion for helping global enterprises derive value from their data assets.

Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the company's flagship first party product suite. Celebrus CDP automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.

The Group has offices in the UK, USA, India, and Australia with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.

For more information, please see www.d4t4solutions.com