Chill Brands Regulatory News (CHLL)

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

12 October 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Product Launch on Amazon and Expansion of US Product Range

Chill Brands Group, the consumer packaged-goods distribution company, is pleased to announce that its Chill ZERO nicotine-free vapour products will launch on Amazon.co.uk this month.

Following the launch, Chill ZERO products will shortly become available for purchase and next day delivery to adult customers using the UK's leading online e-commerce platform via Amazon Prime delivery. The platform prohibits the sale of vapes containing nicotine and the Company believes that its products will therefore have a competitive advantage in marketing to customers who value the convenience of shopping on Amazon.

The products, which first went on sale to UK consumers during August 2023, are intended to provide users with a harm reduction tool that offers a satisfying sensory experience without the addictive properties of nicotine.

Chill Brands is proactively seeking to expand online sales of its Chill ZERO product line to numerous European countries, with Amazon listings and fulfilment to be utilised to achieve this.

The Company is also pleased to confirm that it has expanded its range of nicotine-free vapour products in the US where Chill ZERO 1500 and 3000 puff devices are now available for purchase. The introduction of these devices to the US follows sustained interest from consumers and pilot retail stores who have provided positive feedback regarding Chill ZERO 600 puff devices.

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "With this launch on Amazon, we have opened another major sales channel for Chill ZERO nicotine-free vape products. From here we look forward to increasing our market share through the use of the platform and intend to make this the first of many countries where our products are available on Amazon.

Nicotine-free vaping products are becoming increasingly popular among individuals looking to transition away from nicotine and tobacco, and our range is well-positioned to cater to this growing demand."

-ENDS-

About Chill ZERO

Chill Zero vapour products are flavoured, disposable personal diffusers. They offer a similar experience to traditional vaping products but without the addictive effects of tobacco or nicotine. They appeal to a wide range of consumers including those who wish to reduce their nicotine intake, as well as those who enjoy the flavours, sensation, and social aspect of using vapour products.

Chill Zero vapour products are available in a range of sizes and flavours including 1,500 and 3,000 puff variants that last longer than many of the conventional products marketed by competitors.

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned with the development, marketing and distribution of wellness and recreational products containing natural, functional ingredients. The Company's proprietary product range is distributed by some of the most recognisable convenience retail outlets in the US and includes nicotine-free disposable vapour products that cater to the rapidly growing market for tobacco alternatives. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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