Character Regulatory News (CCT)

Date: Friday, 6 September 2013

The Character Group plc

Designers, developers and international distributors of toys, games and giftware

("Company" or "Group")

Trading update

The Board is pleased to report that the Group's trading performance in the second half of the financial year ended 31 August 2013 was satisfactory; the Board anticipates that the results for the year will be in line with market expectations and with the loss reported in the first half year reversed.

Character continues to witness solid growth from its international sales. Its current basket of licenses and enhanced product portfolio of both distributed and own developed products, together with planned new innovative introductions coming on stream in the autumn/winter and spring sales seasons (already very well received by the trade), should underpin Character's position as one of the UK's leading toy companies.

Although we are only at the start of the new financial year, we are encouraged to report that the Group's forecasted sales remain on track for the 2013 calendar year, which should lead to a substantially better result for the 2014 financial year.

The Company looks forward to updating shareholders in more detail at the time of its Preliminary results, which are expected to be released by early December; a date will be notified in due course.