CBUY.L Regulatory News (CBUY)

20 January 2014

cloudBuy plc (the "Company")

Senior Management Appointment

Appointment of CEO, Europe

cloudBuy (AIM: cbuy.L), the cloud eCommerce marketplace, is pleased to announce the appointment of Jonathan Holden as CEO for the Europe, Middle East and Africa (EMEA) region, reporting into the Board of cloudBuy. Jonathan will help drive the expansion of cloudBuy and will have responsibility for global partnerships including Visa.

Jonathan joins cloudBuy from Visa, where his role as Visa Europe Vice President of Commercial Solutions provided him with extensive experience of payments, government and large corporates. Within the role he was Head of Market Development for Commercial Solutions across 34 countries, and previously, Head of Public Sector across 36 countries and led Visa's participation in the UK Government Procurement Card program. More recently he has headed up pre-paid for Visa AP (Australia) Pty Ltd in the Australian market and worked with cloudBuy to take cloudBuy into the pre-paid disbursements for Government, Insurance & Corporate Incentives. Prior to joining Visa Jonathan had a long career with Barclaycard heading up various areas including product development, large corporate and public sectors.

Jonathan Holden, CEO EMEA, commented, "I am really excited to be joining cloudBuy to accelerate the uptake of its products in this significant new market. I believe that cloudBuy has the best product set in the market and these are exciting times, as the business to business market starts the transition to electronic procurement and payments. "

Ronald Duncan, Executive Chairman of cloudBuy, commented, "We are delighted that Jonathan is joining us, he really understands both cloudBuy and Visa. His extensive experience rolling out products to large corporate and government on a global basis is a perfect fit for cloudBuy."

For further information please contact:

About cloudBuy PLC

cloudBuy is Europe's leading transactional Cloud Platform with over 1 million users. The platform supports B2B eCommerce and eProcurement across a range of public and private sector organisations providing a secure, controlled transactional environment for B2B trading. The technology is unique in the B2B market, in that it delivers the B2C internet shopping experience in a business environment. The platform has been rebranded to cloudBuy.com for global expansion with Visa and partner banks. The platform is PCI DSS accredited, providing secure, integrated financial transactional capability, delivering savings to both the buyer and the supplier through greater accounts payables accuracy, reduction of manual processes and elimination of paper.

cloudBuy provides an immediate business case using SpendInsight. SpendInsight was developed to recognize, match and classify products and services, providing buyers with greater visibility to spend data, and supports the identification of cashable savings, through unique product level matching artificial intelligence. The output from this is then passed to the Visa member bank, for analysis by Visa to identify which suppliers accept card payments currently and compute the potential card rebate to fund the B2B ecommerce platform.

For more information, visit www.cloudbuy.com

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