Big Yellow Regulatory News (BYG)

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

1. Nicholas Vetch

2. James Gibson

3. Adrian Lee

4. John Trotman

b)

Position / status

1. Executive Chairman

2. Chief Executive Officer

3. Operations Director

4. Chief Financial Officer

c)

Initial notification / amendment

Initial Notification in each case

2.

Details of the transaction(s): section to be repeated for (i) each type of instrument;(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary Shares of Big Yellow Group PLC (the "Company").

b)

Nature of the transaction

In each case, on 31 July 2018 the Executive Directors exercised nil paid options over ordinary shares of 10 pence (the "Options") granted under the Company's Long Term Incentive Plan. 

Each of the messrs Vetch, Gibson, Lee and Trotman exercised the following Options at an average price of 951.69 pence per share:

1. Mr Vetch exercised an option to purchase 38,112 shares under the Company's Long Term Incentive Plan at nil pence per share. He sold these shares at an average price of 951.69 pence per share. Following these transactions, Mr Vetch's holding has remained at 8,013,654 shares, representing 5.04% of the issued share capital of the Company.

2. Mr Gibson exercised an option to purchase 41,801 shares under the Company's Long Term Incentive Plan at nil pence per share. He sold these shares at an average price of 951.69 pence per share. Following these transactions, Mr Gibson's holding has remained at 2,501,837 shares, representing 1.57% of the issued share capital of the Company.

3. Mr Lee exercised an option to purchase 30,980 shares under the Company's Long Term Incentive Plan at nil pence per share. He sold these shares at an average price of 951.69 pence per share. Following this transaction, Mr Lee's beneficial holding has remained at 879,931 shares, representing 0.55% of the issued share capital of the Company.

4. Mr Trotman exercised an option to purchase 30,980 shares under the Company's Long Term Incentive Plan at nil pence per share. He sold 14,608 shares at an average price of 951.69 pence per share in order to pay the associated PAYE and National Insurance. Following this transaction, Mr Trotman's beneficial holding has increased to 226,736 shares, representing 0.14% of the issued share capital of the Company.

c)

Price(s) and volume(s)

d)

Aggregated information

Aggregated volume Price

141,873 shares

951.69 pence

e)

Date of the transaction

31 July 2018

f)

Place of the transaction

London Stock Exchange, Main Market (XLON)