Audioboom Grp. Regulatory News (BOOM)

Audioboom Group plc

(the "Company" or "Audioboom")

Update on key performance indicators 

Audioboom (AIM: BOOM), the leading spoken-word audio on-demand mobile platform, announced at the time of its recent annual results that it would provide regular updates on its key performance indicators (KPIs). The Board intends to provide quarterly updates with reference to its quarter ends (being February, May, August and November). However, ahead of its AGM to be held this week and in light of the recent launch of the new Android mobile app, the exclusive Russell Brand podcasts and the marketing campaign, the Board wishes to provide KPIs in respect of March.

Content partners - over 2,400 active content partners by the end of March (up more than 150 during the month), with recent notable additions including BBC Radio 4's Six O'Clock News, the All Blacks (New Zealand Rugby), the ATP Tour (the worldwide men's tennis tour) and the Wimbledon Tennis Championships. Total content partners number approximately 4,000 whereas active content partners are those who have posted content in the previous week.

Registered users - over 3.6 million at the end of the month, with more than 200,000 new registered users signing up in March, a monthly record.

App downloads - 244,000 total mobile app installs during March (113,000 iOS and 131,000 Android), another monthly record. This figure is almost 50% of the total mobile app installs in all previous months taken together. The apps charted in the entertainment categories on the Apple App Store and on Google Play respectively.

Although not currently a KPI, it is worth noting that monthly active uniques (MAUs) - being the number of unique users who have accessed Audioboom content in the past month via the website, both apps and embeddable content players - measured 22.8 million in March.

In terms of monetisation, a significant number of companies have now signed up to advertising campaigns associated with Audioboom content, including McDonalds, Burger King, Holden Australia (a subsidiary of General Motors), Walmart and Progressive Insurance.

Audioboom CEO, Rob Proctor, commented: "The KPIs show the progress we have made in a short period of time, with March being comfortably our best month since launch. There has also been a multiple increase in "follows" on the app which is particularly exciting as it indicates user engagement and the developing relationship that users have with Audioboom. As well as the mobile growth, it is pleasing that traffic to the website in March increased almost 75 per cent over February."

About Audioboom (www.audioboom.com)

Audioboom is the leading mobile, web and connected device platform for the very best spoken-word content in news, current affairs, business, entertainment and sports.

It operates a digital, on-demand, streaming audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom has over 2,400 active content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.

Audioboom is using this platform to create the world's first aggregated audio content syndication and advertising network.