Audioboom Grp. Regulatory News (BOOM)

23 July 2014

Audioboom Group plc

("Audioboom")

talkSPORT to take on Audioboom's UK sports network sales

Notice of Interim Results

Audioboom (AIM: BOOM), the social media audio platform, today announced that it has appointed talkSPORT Limited as its exclusive UK sales partner to sell digital audio and display advertising through Audioboom's unique network of sports websites, mobile apps and content.

This means that, for the first time, media agencies and their clients will have 'one-stop' access to channel partners including The Premier League, Football League, talkSPORT, The ECB and Sky Sports. Through Audioboom, they can now advertise and target media campaigns directly to sports fan-bases for some of the world's greatest sports publishers, teams and organisations.  

Rob Proctor, CEO of Audioboom, commented, "I am delighted to announce this commercial partnership with Talksport, reflecting Audioboom's position as the UK's only integrated audio and graphic display sports ad network. 

"I hope this will mark the first of many similar deals around the world. We are currently in discussions with other major media companies to replicate this agreement across other content verticals and geographies, including the USA and Australia. This is the first step in the monetisation of the global social media platform we are creating."

Calum Macaulay, Managing Director of talkSPORT said, "Digital is the fastest growth area in media and increasingly advertisers are looking to sport to connect and engage with their target audiences. By bringing sport content onto one digital audio platform we are creating a really exciting one-stop sell to reach sports fans across the UK. Audioboom has a wide ranging and expanding sports content offering and we'll be bringing our expertise in selling that content to create a dynamic and exciting commercial partnership."

The Company has recently been approached by certain investors who have expressed interest in investing capital into the business. The Board considered these approaches, as the Company is growing very rapidly and additional personnel are required in new offices and in content management to direct this expansion. The Board has, however, decided that the number of initiatives in progress mean that this is not an appropriate time to raise further capital. The Board intends to announce a number of new initiatives in the coming weeks and looks forward to announcing its interim results on 26 August 2014

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About Audioboom (www.audioboo.fm)

Audioboom Group plc is a Saas based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.

The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.

Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.

Audioboom has over 2,000 content partners, including the BBC, Telegraph, Guardian, Sky Sports, Premier League, Southern Cross Austereo, CNBC and Universal Music Group.

About talkSPORT (www.talksport.com)

talkSPORT is the world's biggest sports radio station and is Global Audio Partner of the Premier League. The station is an official broadcaster of the Barclays Premier League, the FA Cup, England football internationals and the Capital One Cup.

talkSPORT was recently the only UK broadcaster to broadcast every match of the 2014 FIFA World Cup in Brazil live. talkSPORT is available on 1089/1053AM, on digital radio, on mobile and online at talkSPORT.com.