Last checked at 25 Sep 2019 07:00
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
Nielsen Scarborough Subscription
Subscription service provides Audioboom with compelling insights for matching podcast listeners by genre with their buying habits
Audioboom (AIM: BOOM), the leading global podcast company, announces a partnership with global data and analytics company Nielsen which will allow Audioboom to access the Listener Buying Power Service from Nielsen Scarborough. Nielsen's Podcast Listener Buying Power Service allows clients to profile podcast audiences in order to connect specific types of listeners with particular advertisers and provides specific program-level insights. These detailed insights will be particularly pertinent to Audioboom Original shows, where enhanced metrics are expected to amplify relevance and increase engagement for advertisers, which in turn should benefit Audioboom's gross margins and return on investment from its Audioboom Original Network.
Nielsen Scarborough collects rich data on listeners that goes beyond the consumption data that Audioboom currently collects through its existing distribution channels. As such, it provides a range of information, including purchase history, purchase intent, household income, education levels, interests, political stance, demographics and other behaviours. By utilising this data, Audioboom will be able to create stronger buying opportunities for its advertising partners and drive enhanced value to its podcasters.
The targeted information provided could, therefore, enable Audioboom to grow advertising revenues as the data provides an added value selling point when speaking to advertisers. For example, when working with advertisers of premium products, Audioboom will be able to ascertain which podcast audiences have the relevant high net-worth listeners that would appeal to relevant advertisers.
The Listener Buying Power Service has an effective sample of over 30,000 respondents, with the ability to capture results for specific programs. It also features insights on podcast listening across 18 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names, such as insurance companies, automotive, quick service restaurants, home improvement retailers and more.
Stuart Last, COO of Audioboom commented: "Our business is built around making podcasts accessible and profitable for podcasters and advertisers, and having insights available from Nielsen's Podcast Listener Buying Power Service will provide significant value for the advertisers and the talent that we work with. We're looking forward to utilising the full potential of this data to allow our clients, advertisers, and agencies to maximise monetisation opportunities."
Brad Kelly, Managing Director, Nielsen Audio commented: "As podcasts continue to grow in popularity, the industry is looking for tools that will help correlate specific types of listeners with particular advertisers. We are delighted to welcome Audioboom as a client to Nielsen's Podcast Listener Buying Power Service. We look forward to providing them with insights that will accelerate their growth into the future."
Enquiries
Audioboom Group plc | Tel: +44(0)20 7403 6688 |
Rob Proctor, Chief Executive Officer | |
Brad Clarke, Chief Financial Officer | |
Allenby Capital Limited (Nominated Adviser and Joint Broker) | Tel: +44(0)20 3328 5656 |
David Hart /Alex Brearley/Asha Chotai | |
Novum Securities (Joint Broker) | Tel: +44(0)20 7399 9400 |
Colin Rowbury/Jon Belliss | |
Walbrook PR Limited (PR & IR Advisers) | Tel: +44(0)20 7933 8780 |
Paul Cornelius / Nick Rome | Or audioboom@walbrookpr.com |
About Audioboom
Audioboom is the leading global podcast company, consolidating the business of on-demand audio, making content accessible, wide-reaching and profitable for podcasters, advertisers and brands. Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia, and addresses the issue of disparate podcast services by putting all of the pieces of the puzzle together under one umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 13,000 content channels, with key partners including A+E Networks (US), Associated Press (US), 'Astonishing Legends' (US), 'Casefile True Crime' (Aus), Edith Bowman (UK), 'Felon True Crime Podcast' (Aus), Jonathan Ross (UK), 'Moneycontrol Podcast' (India), 'No Such Thing As A Fish' (UK), Red FM (India), Starburns Audio (US), 'The Cycling Podcast' (UK), 'The Totally Football Show' (UK), 'The True Geordie Podcast' (UK) and 'Undisclosed' (US).
Original content produced by Audioboom includes 'Formula 1®: Beyond the Grid' (UK), 'And That's Why We Drink' (US), 'Dead Man Talking' (UK), 'Blank Check' (US), 'The 45th' (US), 'Covert' (US), 'Deliberations' (US), 'It's Happening with Snooki & Joey' (US), 'Mafia' (US) and 'Night Call' (US).
The platform receives over 90 million listens per month and allows partners to share their content via Apple Podcasts, BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own websites and mobile apps.
For more information, visit audioboom.com
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.