Last checked at 18 Aug 2009 07:00
Date: 18 August 2009
On behalf of: Boomerang Plus plc ('Boomerang' or 'the Group')
Embargoed until: 0700hrs
Boomerang Plus plc
Boomerang in Joint Venture with Channel 4 and Sports Vision
Boomerang Plus plc (AIM: BOOM.L), a multi-genre, independent television production group based in Cardiff, is pleased to announce that it has entered into a joint venture (JV) with broadcaster Channel 4 and events organiser Sports Vision to create Big Freeze Limited.
Big Freeze Limited is a production company created to organise and produce the Freesports on 4 Freeze live event franchise, the UK's biggest winter sports and music festival, as well as other broadcast related and advertiser funded events. As part of the new JV, Boomerang will produce three hours of programming for the second series of Freesports on 4 Freeze to be aired on T4 later this year.
The festival is held at Battersea Power Station; a venue transformed into a real snow slope, 30m high by 100m in length, to host the LG Snowboard FIS World Cup, International Freestyle Ski Competition, and a number of music acts.
This is the first time a production company, broadcaster, and events organiser have collaborated to form a JV specifically designed to create broadcast events. Boomerang and Channel 4 both have a 25% interest in Big Freeze Limited with Sports Vision holding a further 50% share.
Commenting on the Joint Venture, Gareth Rees, Executive Director for Boomerang, said:
"We are delighted to be working alongside strong brands such as Channel 4 and Sports Vision. Freesports on 4 Freeze was a massive success for us last year and this year is another great opportunity for Boomerang to showcase the work of its talented production team.
"We continue to prove ourselves as a leading producer of freesports content and look forward to developing this three-way partnership and continuing to produce quality content for Freesports on 4."
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For further information, please contact:
| Boomerang Plus plc | Via Redleaf Communications |
| Huw Eurig Davies, Chief Executive | |
| Mark Fenwick, Finance Director | |
| Gareth Rees, Executive Director | |
| Redleaf Communications | 020 7566 6700 |
| Anna Dunkin/ Samantha Robbins | boomerang@redleafpr.com |
| Altium Capital | 02074844040 |
| Tim Richardson/ Melanie Szalkiewicz | |
| Evolution Securities | 02074884040 |
| Adam Lloyd/ Tom Price |
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