Boohoo Regulatory News (BOO)

For Immediate Release 12 January 2016

boohoo.com plc - trading update for the four months to 31 December 2015

"The Global Fashion Leader for a Social Generation"

Highlights for the four months to 31 December 2015

· Revenue up 45% (49% CER(1))

o UK up 45%

o Rest of Europe up 33% (44% CER)

o Rest of world up 52% (63% CER)

· Retail gross margin 57.0%, down 290bps on prior year driven by planned investments in price and customer proposition: marketing expenditure reduced as a percentage of sales, offsetting retail margin decline

· Overall gross margin 55.7% reflecting growth in third party sales

· 3.9m active customers(2), up 33% on prior year

· £58.7m cash on balance sheet

(1): CER designates Constant Exchange Rate translation of foreign currency revenue

(2): Active customers defined as having shopped in the last 12 months

Mahmud Kamani and Carol Kane, joint CEOs, commented:

"Trading in the four months to 31 December 2015 has been very encouraging across all regions, with overall revenue growth of 45% (49% CER). We have continued to optimise the mix of promotional and marketing spend to drive strong retail growth, reducing the proportion of marketing expenditure, offsetting the 290bps decline in retail gross margin, which includes the adverse impact of exchange rate movements. Gross margin has also been impacted by 130bps due to the growth in third party sales.

Our investments in the customer proposition have resulted in higher conversion rates, increased order frequency and lower customer acquisition costs. Operational successes include the new warehouse extension entering into full service, giving us the capacity required for business expansion, and the new UK app, which has improved the overall shopping experience.

We remain confident of trading in the remaining two months of the financial year and now expect revenue growth for the full year to be marginally above previous guidance of 30% to 35%. We are trading in line with current market expectations for EBITDA as we continue to invest in driving growth and building market share across our key markets."

Analyst/Investor conference call:

boohoo.com will host a conference call for analysts and investors at 9.15am (UK time) today. Dial in details:

 From rest of world: +44 (0)20 3428 1542

 From UK (toll free): 0808 237 0040

 Participant Pass Code: 53097951#

Enquiries

About boohoo.com

"24/7 Global Fashion"

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 pieces hitting the site every day and a new collection each week, boohoo.com never stops - it's 24/7 fashion at its best.

From the UK's best kept fashion secret to one of the fastest growing own-brand, international etailers, boohoo.com has quickly evolved into a global fashion leader of its generation. Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less.

Appendix - prior period revenues

Revenue by period for the ten months to 31 December 2015

Nomenclature: ROE - rest of Europe; ROW - rest of world; yoy - year-on-year; CER - constant exchange rate