Boohoo Regulatory News (BOO)

boohoo.com plc

("boohoo" or the "Company")

Appointment of Non-Executive Director

Boohoo, one of the UK's largest pure-play online, own brand fashion retailers, is pleased to announce that Sara Murray is joining the Board as non-executive director with immediate effect.

Sara is a serial entrepreneur who has successfully started, grown and sold three technology companies. Her first business, Ninah Consulting, a specialist management consultancy focused on pharmaceutical, retail and financial services strategy was sold to ZenithOptimedia, a subsidiary of Publicis Groupe in 2003. She founded and built Inspop Ltd, owner of Confused.com, the online insurance marketplace which was sold to Admiral Group in 2002. Sara also started Buddi, the leading remote health and location monitoring technology business in 2005. In addition, Sara is an Executive Committee/ PLC Directors' Advisor to Travis Perkins plc.

Peter Williams, non-executive Chairman, commented:

"I am delighted to welcome Sara to the Company. Her experience in founding and developing successful technology businesses will be a great asset to the board. Sara's entrepreneurial spirit perfectly reflects boohoo's culture and growth ambitions and we very much look forward to working with her."

Sara Murray commented:

"Boohoo is a very exciting business and I am delighted to be joining the team at this point and contributing to the next stages of the Company's development."

The following additional information is provided in accordance with paragraph (g) of Schedule Two of the Aim Rules for Companies.

Sara Murray (aged 47) holds or has held the following directorships or partnerships in the past five years:

There is no further information to be disclosed pursuant to Schedule Two Part (g) of the AIM Rules for Companies.

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About boohoo.com

"24/7 Global Fashion"

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 pieces hitting the site every day and a new collection each week, boohoo.com never stops - it's 24/7 fashion at its best.

From the UK's best kept fashion secret to one of the fastest growing own brand, international e-tailers, boohoo.com has quickly evolved into a global fashion leader of its generation. Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less.