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First Captevate Customers

30 Mar 2016 07:00

RNS Number : 4596T
Forbidden Technologies PLC
30 March 2016
 

30 March 2016

 

Forbidden Technologies plc

("Forbidden" or the "Company")

 

First Captevate Customers

Forbidden Technologies plc (AIM: FBT), the AIM-quoted owner and developer of Forscene (the market-leading cloud video platform), Captevate (the consumer video editor), and eva (the video social network), is pleased to announce its first paying Captevate customers and a stable but modest customer conversion rate.

 

The Captevate online video editor is designed to make video editing simple for everyone. It is in a rapid and continuing development programme, with new features released every two weeks; a process which will continue for the coming months in a 'perpetual beta' programme.

 

Captevate's organic Google rankings have been impressive, with www.Captevate.com ranking in the top 10 search results for more than 650 keywords. The site visitors from these searches generate more than 800 free trial registrations per week, a number which has increased month on month. So far, more than 30,000 people have registered for a free trial of Captevate.

 

Since the beginning of March, Forbidden has been testing monetisation models using multivariate testing methodologies. Despite the embryonic nature of the product, Forbidden has now achieved a modest and stable customer conversion rate (the percentage of people who start a free trial and then convert to paying customers).

 

With fewer than 60% of its final features fully implemented, the product's continuing evolution - and testing of further monetisation models - is expected to lead to further increases in the overall customer conversion rate.

 

Jovana Ljiljak, General Manager of Captevate, said:

 

"When people use Captevate, they fall in love with how easy it is to make amazing videos. My team and I are working really hard to add features which will drive conversion rate. With this process, I am confident that Captevate will make a meaningful financial contribution in 2017."

 

Aziz Musa, Chief Executive of Forbidden Technologies, said:

 

"Captevate has such incredible potential, and the customer engagement data is impressive. With all three of our products now contributing in 2016, our future looks more exciting than ever before."

 

Enquiries:

 

Forbidden Technologies plc

Stephen Streater, Chairman

Aziz Musa, Chief Executive

Tel: +44 (0)20 8879 7245

 

Allenby Capital Limited (Nominated Adviser and Broker)

Nick Naylor

John Depasquale

Richard Short

Katrina Perez

Tel: +44 (0)20 3328 5656

 

Redleaf Communications (Financial PR Adviser)

Rebecca Sanders-Hewett

David Ison

Susie Hudson

Tel: +44 (0)20 7382 4730

Email: forbidden@redleafpr.com

 

About Forbidden Technologies plc

 

Forbidden Technologies plc (AIM: FBT, www.forbidden.co.uk) floated in February 2000.

 

The Company develops and markets a powerful cloud video platform, which is used by broadcasters, in professional web video, in education and by consumers. The Company platform is one of the world's most advanced browser-based and mobile platforms, which underpins Forscene in professional markets, its eva video social network and its new consumer video editor, Captevate.

 

Websites:

www.forbidden.co.uk

www.forscene.com

www.eva.co

www.captevate.com

 

Social media:

www.facebook.com/FORscene

www.plus.google.com/+Forscenepro/posts

www.linkedin.com/company/forscene

www.twitter.com/forscenepro

www.youtube.com/user/ForsceneTraining

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
MSCUKVNRNSAOUAR
Date   Source Headline
30th Jul 20074:04 pmRNSShare Option Grant
13th Jul 200712:06 pmRNSResult of AGM
13th Jun 20077:01 amRNSFinal Results
5th Jun 20076:22 pmRNSLoan Facility - Correction
5th Jun 20074:49 pmRNS.1 million Loan Facility
22nd May 200712:54 pmRNSResult of EGM
24th Apr 200710:10 amRNSNotice of EGM
22nd Dec 200612:01 pmRNSTotal Voting Rights
18th Dec 20064:09 pmRNSPlacing of Shares
28th Sep 20067:01 amRNSInterim Results
27th Jun 200611:14 amRNSAGM Statement
10th May 200612:37 pmRNSShare Option Grant
25th Apr 20067:02 amRNSPreliminary Results
18th Apr 20067:00 amRNSNotice of Results
12th Jan 20063:59 pmRNSDirector's share purchase
11th Jan 20067:00 amRNSTiscali Partnership
9th Dec 20053:40 pmRNSIndustry Award
9th Sep 20052:54 pmRNSFORscene Upgrade
5th Sep 20054:20 pmRNSDirectorate Change
2nd Sep 20057:00 amRNSInterim Results
30th Jun 20055:23 pmRNSDirectorate Change
10th Jun 200511:16 amRNSAGM Statement
3rd May 20053:05 pmRNSShare Option Grant
29th Apr 20052:19 pmRNSDirector Shareholding
29th Apr 200512:51 pmRNSEGM Statement
25th Apr 20053:14 pmRNSDirector Shareholding
22nd Apr 20055:26 pmRNSDirector Shareholding
20th Apr 200511:27 amRNSDirector Shareholding
14th Apr 20057:00 amRNSFinal Results
13th Apr 200511:00 amRNSNotice of EGM
23rd Mar 20057:00 amRNSNotice of Results

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