28 Apr 2022 07:00
REACH ANNOUNCEMENT
28 April 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack expands mobile and fashion portfolio with new Nanobit partnership
Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is pleased to announce a new and exclusive partnership with Hollywood Story: Fashion Star, a fashion and lifestyle game developed by Nanobit.
Hollywood Story: Fashion Star is a role-playing casual mobile game that allows players to live their movie star dream and experience the life of a celebrity. During the game, players can shoot in films, date celebrities and even star in high profile magazines. The popular role-playing game offers an immersive story-telling experience and is available on iOS and Android to players around the world.
Nanobit is an award-winning global mobile game development studio that was founded in 2008 in Zagreb, Croatia. It has a team of more than 150 people and has seen more than 175m downloads across its portfolio of games since it first launched.
The new partnership will see Bidstack integrate ads seamlessly into the game's cityscape environments, enabling Nanobit to deliver non-intrusive and relevant brand experiences to its growing audience - enhancing the authenticity of the game.
Mobile gaming continues to boom, and this growth is expected to continue. Data from Iron Source shows that mobile gaming is expected to reach $272B by 2030, whilst the mobile gaming market generated $93.2B in 2021 and almost 83B game downloads.
Of the new partnership, Ivan Murat, Chief Operating Officer at Nanobit, said: ''We are thrilled about our new partnership with Bidstack and are eager to see what it brings to our respective companies and our players."We aim to deliver an immersive experience to our community that is playing Hollywood Story and integrating in-game native ads is an additional step we are taking in that direction. We are excited about the opportunity to show ads in natural locations in our game such as billboards, bus stops, and storefronts. ''
Antoine Jullemier, VP of Gaming at Bidstack, added: ''We're excited to be working with Nanobit and to be strengthening our fashion-focused offering. This partnership allows us to introduce new premium brands into the gaming space while adding authenticity and realism to the game."With Hollywood Story: Fashion Star, our native ads are blended naturally into the gameplay without disruption to the player, and adding the game to our growing vertical helps us to maintain the diverse audience that brands are looking for.''
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Broker) Fred Walsh / Tom Marsh |
+44 (0) 20 7710 7600 |
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 |
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).