BIDS.L Regulatory News (BIDS)

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

17 August 2010

Fitbug Holdings Plc ('Fitbug' or 'the Company')

Agreement with SCIFIT to Introduce Fitbug in Military, Educational and Rehabilitation Programmes

Fitbug Holdings Plc, the AIM traded provider of online personal health and well-being services, is pleased to announce that it's subsidiary, Fitbug Limited has signed a distribution agreement with SCIFIT Inc. ('SCIFIT'), a leading manufacturer and provider of innovative fitness equipment and wellness programmes with a primary focus on the uniformed services and education markets. This agreement will see SCIFIT provide the Fitbug personal health and well-being technology for use primarily in military, rehabilitation, medical and education programmes in the USA.

Fitbug's technology will enable SCIFIT's customers to benefit from a non-gym based exercise component to their programmes in which their progress is charted, their improvement observed and their general lifestyles monitored. This addition to a traditional facility-based exercise regime has been of particular interest to SCIFIT, which works closely to provide scientific solutions to the uniformed services, medical markets, education and rehabilitation arenas. Fitbug's product will also be offered to SCIFIT customers within these additional markets.

Fitbug Chief Executive Paul Landau said, "As part of our strategy to introduce Fitbug to the US market, this relationship marks an important milestone. SCIFIT are a leading, highly respected supplier of wellness services and have a broad network of clients and partners who will benefit from Fitbug's technology. We look forward to building a mutually beneficial and successful partnership.

"Our programme is low risk and low impact and can be used in conjunction with additional exercise, providing soldiers and others undergoing rehabilitation with a tool with which to monitor their exercise levels on an everyday basis."

Ken Pearson, Vice President Sales & Marketing, SCIFIT Systems commented, "We are extremely excited by this relationship with Fitbug which will allow us to help our clients engage with their customers and provide programmes that transcend the physical boundaries of a fitness or rehab facility. Fitbug's services will allow SCIFIT's clients in education, rehab and medical markets to add huge value to the programmes that they offer."

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