BIDS.L Regulatory News (BIDS)

16 Nov 2009 07:00



ADDleisure Plc / Epic: ADE.L / Index: AIM / Sector: Leisure

16 November 2009

ADDleisure Plc ('ADDleisure' or 'the Company')

Fitbug Agreement with Nectar Loyalty Programme

ADDleisure Plc, the AIM traded company formed to develop products and services in the health and wellness sector, is pleased to announce that Fitbug Ltd ('Fitbug'), its wholly owned subsidiary, has signed a partnership agreement with Nectar, the UK's leading coalition loyalty programme with 50% of UK households. 

The agreement will see Nectar launch a white-label version of fitbug.com, operated by Fitbug, which will reward its collectors for living a healthy lifestyle.  Fitbug offers online personal health and well-being services by combining interactive measuring instruments and web technology to evaluate and provide feedback on activity and healthy eating; ultimately motivating the user towards a healthier lifestyle.

Fitbug Managing Director Paul Landau said, "The deal with Nectar represents a truly exciting opportunity for the Company, which could see Fitbug significantly increase its number of users and improve the lifetime value of our customer base, whilst further incentivising our members to achieve great results in their lifestyle management. Loyalty programmes have been proven to deliver results, changing the behaviour of individuals whilst also helping companies to improve sales. We hope that with yet another large and respected partner committing to the Fitbug concept, the loyalty programme effect will prove highly beneficial for us."

** E N D S **

For further information visit www.addleisure.com or contact:

Notes

ADDleisure Plc, 28.9% owned by Bupa, was formed to develop products and services in the leisure and wellness sectors, helping to meet the growing demand for innovative new health and fitness solutions. It has a highly experienced management team including Allan Fisher, founder and former CEO of Holmes Place Group and David Turner, founder and former director of LA Fitness plc.

Nectar, the UK's leading coalition loyalty programme, is owned by Groupe Aeroplan Inc., a leading international loyalty management corporation. Approximately 50% of UK households collect Nectar points when shopping for groceries, booking a holiday, paying household bills, buying petrol and even eating out.  Collectors also earn Nectar points every time they shop online via Nectar.com at over 300 leading online retailers.  Since Nectar's launch in 2002, over £1.2 billion of rewards have been redeemed by its collectors. Rewards include money off shopping, travel and general merchandise. For more information please visit www.nectar.com