BIDS.L Regulatory News (BIDS)

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

7 November 2014

Fitbug Holdings plc ('Fitbug' or 'the Company')

LAUNCH OF KIQPLAN TM - THE "NEXT STEP" IN THE WEARABLE TECH REVOLUTION

Adds important second leg to Fitbug's business

Further to the update provided on KiQplanTM in the interim results announced on 30 September 2014, Fitbug, the AIM listed provider of online personal health and well-being services, is pleased to confirm the launch of its "KiQplan"TM digital health coaching platform, www.KiQplan.com.

KiQplans are designed to make wearable technology relevant to new audiences and take the "so what?" out of activity tracking by providing structured action plans to help people get fitter, lighter and lead happier, healthier lives. Focused on measurable outcomes, KiQplan is like having a trainer, nutritionist and lifestyle guru all rolled into one. Created by leading experts in their respective fields, each KiQplan puts data from wearables to work by providing personal targets, feedback and advice, plus the encouragement needed to achieve specific goals.

Launching in US retailer Target, the first four KiQplans will include specific weight loss programmes for men and women called Beer Belly BlasterTM and Slim + TrimTM respectively, as well as a pre-natal regime called Healthy Baby Bump TM and a post-natal plan called Goodbye Baby Bump TM. Priced at $19.99 in the US, KiQplans are available online at KiQplan.com and in Target stores from 9 November 2014. Retail sales are enabled using a unique gift card based model to enable them to be merchandised alongside wearable technology. KiQplan patent applications have been filed and are "patent pending". Further KiQplans will be rolled out through 2015. Delivered via an app, KiQplans work with iOS and Android mobile devices to provide highly personalised experiences. Activity targets, resistance workouts, food targets, advice and motivational feedback all adapt to the individual user. They integrate with most leading activity trackers (including Fitbug, and third party trackers such as Jawbone, Nike Fuel, Misfit and Withings), as well as smartphones and watches. Progress is also monitored through lifestyle reports inputted by the user and data from other apps such as MyFitnessPal.

By taking an open approach and allowing KiQplans to integrate with leading third party trackers and not just the Company's own products, KiQplan is expanding the digital health revolution to as many as people as possible. It is allowing retailers to provide added value to all wearable sales by offering accessories that enhance the hardware purchase.

Malcolm Fried, CEO of Fitbug, said, "With broad compatibility across the fast growing wearables sector, KiQplan adds an important second digital leg to the Fitbug business in addition to its core wearable products."

**ENDS**

For further information visit www.KiQplan.com or www.fitbugholdings.com contact:

Notes

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which download to the Fitbug app and fitbug.com to provide an understanding of each user's daily activity achievements, with mobile and web technology which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement. Its "Kiqplan"TM digital health coaching platform is designed to make wearable technology relevant to new audiences and take the "so what?" out of activity tracking by providing structured action plans to help people get fitter, lighter and lead happier, healthier lives.

Key market sectors and distribution channels include retail, health insurance and rewards providers, workplace health programmes, fitness operators and consumers. Increasingly, Fitbug's platforms act as the driving force behind third party services such as white label sites, activity driven games and challenge microsites and rewards programmes. An important part of the Company's focus is on building strategic partnerships with organisations which can integrate Fitbug into their own service/product offerings or resell to their customer base. The Company has operations in the UK, Australia and Asia, with the United States remaining the primary market. For more information, visit www.fitbug.com and www.KiQplan.com.