Bango Regulatory News (BGO)

20 Jul 2005 07:01

Bango PLC20 July 2005 20 JULY 2005 BANGO PLC ("Bango" or "the Company") STATEMENT RE: SHARE PRICE MOVEMENT Bango notes the recent movement in its share price and confirms that CrispWireless, one of its accredited partners in the United States, yesterdayannounced the introduction of an end-to-end software solution incorporatingBango's technology that provides content providers and brands with a solid,proven method of commercialising mobile content anywhere, immediately. Bango is delighted to be working with Crisp Wireless. The establishment of thispartnership is in line with Bango's stated strategy, as described in its AIMAdmission Document published last month, of positioning itself to exploit thegrowing opportunity in the US by preparing the ground with Mobile NetworkOperators and other local market participants. Bango already has existingrelationships with a number of US based content providers. Bango expects that announcements and press releases similar to the one issued byCrisp Wireless will be issued by existing and new partners in due course. Thefull text of the Crisp Wireless press release is set out below: "NEW YORK, JULY 19, 2005 -- Mobile content delivery innovator, Crisp Wireless,and mobile Internet enabler, Bango, today introduced an end-to-end softwaresolution that answers the entertainment industry's call for a solid, provenmethod of commercializing mobile content anywhere, immediately. The direct-to-consumer solution combines Crisp's expertise in mobile contentprovisioning with Bango's superior content discovery, identification andbilling. This combination of services is critical to consumer brands seeking toreach people more broadly through their mobile phone. Brands leverage theirmainstream marketing such as advertising and promotions to connect users tomobile content. The two companies have enabled mobile content delivery for major brandsincluding NBC, AOL, Hearst Corp., News International, Universal Music and DennisPublishing. Industry analysts, LogicaCMG, forecast consumer demand worldwide fordownloadable mobile phone content to triple in the next 12 months creating a$9.1 billion market. This explosive growth is prompting brands to search for themost rapid and efficient way of mobilizing their content to users anywhere inthe world. At the same time, mobile phone users, still somewhat restricted bydifferences in network and handset technologies, are trying to figure out how topay for content in an easy manner. "We are, quite literally, providing the missing link in the globalization ofmobile content. Mobile users don't recognize international boundaries so it'svital that a mobile content service works well in all countries and brands cancollect payment for their content no matter where the user is located," said RayAnderson, Bango CEO. Bango, the world's largest direct channel for mobile content, enables fast, easyaccess to mobile sites for users, provides user identification to contentproviders and then enables consumers to pay for mobile content using the bestavailable payment method - on any network, anywhere in the world. Crisp Wireless is a leading provider of next generation mobile contentmanagement and wireless delivery software applications to media andentertainment companies. Crisp Wireless' mLogic(TM) Media 3G product providesseamless content management and delivery capabilities through a visuallypowerful, intuitive interface. The server component of mLogic Media 3G providessubscription and billing functionality, content management, automated image andvideo formatting as well as advanced user management. "The value of Bango's carrier relationships, and their vast array of contentprovider relationships affords our customers a strong global partner for contentdelivery solutions," said Boris Fridman, CEO of Crisp Wireless. "CombiningCrisp's expertise in mobile content provisioning with Bango's superior contentdiscovery and billing offers any of our joint customers a solid, proven methodof monetizing their mobile content anywhere, immediately." Ends." Note to Editors: Bango provides unique technology and services that enable content providers andbrand owners to generate revenues from the sale of content and services tocustomers accessing the internet through mobile phones. For further information, please contact: Bango plc ICIS Limited - Financial PR Panmure Gordon (Broking) LimitedTel. +44 (0)1223 472777 Tel. +44 (0)20 7651 8688 Tel. +44 (0)20 7459 3600Ray Anderson, CEO Tom Moriarty Aubrey PowellPeter Saxton, CFO Archie Berens More information about Bango plc and its services can be found on-line at theCompany's corporate website, http://bango.com/ This information is provided by RNS The company news service from the London Stock Exchange