Bango Regulatory News (BGO)

27 Sep 2005 07:03

Bango PLC26 September 2005 FOR IMMEDIATE RELEASE BANGO PLC Agreement with Sun Microsystems, Inc. Set out below is the text of an announcement jointly issued today by Bango andSun Microsystems, Inc. in advance of CTIA Wireless IT & Entertainment 2005,which is being held this week in San Francisco, California: Sun Microsystems and Bango Simplify Delivery of Java-based Games and other Mobile Content on Java.com Millions of Mobile Phone Users Worldwide Can Now Try, and Buy Java-based Games on Java.com SAN FRANCISCO, CTIA WIRELESS I.T. & ENTERTAINMENT 2005 -- September 26, 2005 --Sun Microsystems, Inc. (Nasdaq: SUNW) and Bango (AIM: BGO), a leading mobilecontent enabler, today announced an agreement to deliver mobile Java(tm)technology-based games and applications to millions of mobile phone users onmore than 250 operator networks worldwide. The new service from java.com andBango provides a streamlined user experience and simplifies the payment processto make locating and downloading mobile Java technology-based content easier forusers and network providers. Now more than 14 million monthly java.com visitors easily can access excitingJava technology-based titles on any mobile network with easy billing powered byBango. Customers can either charge their mobile downloads to their phone bill,PayPal account or credit card. The Bango Service also enables content providersto market, sell, and deliver their Java-based mobile content to users all overthe world through Bango's "browse and buy" capability. "We're delighted to be working with Sun to deliver mobile applications based onthe industry standard Java environment," said Anil Malhotra, Bango vicepresident of strategy alliance. "Java powers over 700 million mobile devices andis a core technology for content providers who deploy applications to end usersthrough Bango. This relationship will give many more Java developers ago-to-market opportunity and mobile phone users a destination web portal forbrowsing and buying the best mobile Java content." "Java.com has become the destination for Java-based games, applications andmusic for PCs and mobile devices," said Mark Herring, director of Java Brand andCommunity Marketing, Sun Microsystems. "By bringing Bango's browse and buycapability to java.com we are making it easier for more than 14 million monthlyvisitors to get the games and content they love." For the first time, java.com visitors can "try before they buy" and easilyobtain mobile versions of the Java games they love. With Bango technology, it issimple to get a java.com game delivered to a mobile phone. Bango's Web Triggerprovides the vital link between the java.com website and the java.com usersmobile, by simply entering their mobile phone number into a web form onjava.com. A WAP Push message is sent to their mobile and opens up the mobilesite automatically. From their phone, they can easily browse and buy theirfavorite game. The Bango platform seamlessly collects micro-payments for thepurchases. About java.comHot games, cool apps - java.com is the ultimate destination for Java technologybased content. With more than 14 million unique visitors each month, java.comcontinues to provide direct access to exciting and entertaining Javatechnology-based games, ring tones, and software. About Sun Microsystems, Inc.A singular vision -- "The Network Is The Computer"(tm) -- guides Sun in thedevelopment of technologies that power the world's most important markets. Sun'sphilosophy of sharing innovation and building communities is at the forefront ofthe next wave of computing: the Participation Age. Sun can be found in more than100 countries and on the Web at sun.com. Subscribe to Sun newswire at http://sun.com/news. About BangoBango (AIM: BGO) has developed and deployed an open, global, infrastructureplatform that enables content providers to market, sell and deliver theirproducts and services directly to mobile phone users on all mobile networksusing the mobile Internet. This "direct-to-consumer" approach operates alongsidethe carrier's mobile content portals. Leading carriers including Cingular,Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth oftheir direct-to-consumer business. The Bango platform has given mobile phone subscribers around the world greateraccess to third-party content. Leading content brands are now adopting the Bangoservice to engage with all of their existing and potential mobile customersdirectly - irrespective of the carrier. For further information, go towww.bango.com FOR MORE INFORMATION Terri MoliniSun Microsystems, Inc.+1 (408) 404-4976terri.molini@sun.com Sarah KeefeBango+44 7786 932016sarah@bango.com or Laurie RiedmanRiedman Communications+1 (585) 396-3100laurie@riedmancomm.com Archie BerensICIS Limited+44 20 7651 8688 / +44 7802 442486archie@icisnet.com This information is provided by RNS The company news service from the London Stock Exchange