Sign In
Last checked at 
20 May 2026 14:30
20 May 2026
Notification of Transactions of Directors and Persons Discharging Managerial Responsibilities (PDMRs)
Aviva announces that the share interests of the following PDMRs have increased following the reinvestment of dividends in respect of Ordinary Shares in Aviva plc on 15 May 2026.
Name | Form Held | Share price | No. of shares |
Douglas Brown | Aviva All Employee Share Ownership Plan
| £6.22 | 156 |
Navinder Dhillon | Aviva Nominee Account
| £6.22 | 1,130 |
Aviva Global Matching Share Plan
| £6.22 | 9 | |
Charlotte Jones | Aviva Nominee Account | £6.22 | 19,766
|
Aviva All Employee Share Ownership Plan
| £6.22 | 3 | |
Pippa Lambert | Aviva Non-Executive Director Share Purchase Scheme | £6.22 | 931
|
Jason Storah
| Aviva Nominee Account | £6.22
| 27,707
|
Aviva All Employee Share Ownership Plan
| £6.22 | 8 | |
Aviva Global Matching Share Plan | £6.22
| 80 | |
Mark Versey | Aviva All Employee Share Ownership Plan | £6.22 | 389 |
Full details of the transactions are set out below.
This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018).
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Douglas Brown | |
2 | Reason for the notification | ||
a) | Position/status | CEO of Insurance, Wealth & Retirement | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code
| Shares
GB00BPQY8M80 | |
b) | Nature of transaction | Dividend re-investment of Ordinary Shares held in the Aviva All Employee Share Ownership Plan | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
£6.22 | 156 | ||
d) | Aggregate information | Price(s) | Volume(s) |
£6.22 | 156 | ||
e) | Date of the transaction | 2026-05-15 | |
f) | Place of the transaction | London Stock Exchange, XLON | |
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Navinder Dhillon | |
2 | Reason for the notification | ||
a) | Position/status | CEO of Aviva Canada | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code
| Shares
GB00BPQY8M80 | |
b) | Nature of transaction | 1. Dividend re-investment of Ordinary Shares held in the Aviva Nominee Account 2. Dividend re-investment of Ordinary Shares held in the Global Matching Share Plan | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
1. £6.22 2. £6.22 | 1. 1,130 2. 9 | ||
d) | Aggregate information | Price(s) | Volume(s) |
1. £6.22 2. £6.22 | 1. 1,130 2. 9 | ||
e) | Date of the transaction | 1. 2026-05-15 2. 2026-05-15 | |
f) | Place of the transaction | 1. London Stock Exchange, XLON 2. London Stock Exchange, XLON | |
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Charlotte Jones | |
2 | Reason for the notification | ||
a) | Position/status | Group Chief Financial Officer | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Shares
GB00BPQY8M80 | |
b) | Nature of transaction | 1. Dividend re-investment of Ordinary Shares held in the Aviva Nominee Account 2. Dividend re-investment under Aviva All Employee Share Ownership Plan | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
1. £6.22 2. £6.22 | 1. 19,766 2. 3 | ||
d) | Aggregate information | Price(s) | Volume(s) |
1. £6.22 2. £6.22 | 1. 19,766 2. 3 | ||
e) | Date of the transaction | 1. 2026-05-15 2. 2026-05-15 | |
f) | Place of the transaction | 1. London Stock Exchange, XLON 2. London Stock Exchange, XLON | |
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Pippa Lambert | |
2 | Reason for the notification | ||
a) | Position/status | Non-Executive Director | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Shares
GB00BPQY8M80 | |
b) | Nature of transaction | Dividend re-investment of Ordinary Shares held in the Aviva Non-Executive Director Share Purchase Scheme | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
£6.22 | 931 | ||
d) | Aggregate information | Price(s) | Volume(s) |
£6.22 | 931 | ||
e) | Date of the transaction | 2026-05-15 | |
f) | Place of the transaction | London Stock Exchange, XLON | |
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Jason Storah | |
2 | Reason for the notification | ||
a) | Position/status | CEO of UK & Ireland General Insurance | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Shares
GB00BPQY8M80 | |
b) | Nature of transaction | 1. Dividend re-investment of Ordinary Shares held in the Aviva Nominee Account 2. Dividend re-investment of Ordinary Shares held in the Global Matching Share Plan 3. Dividend re-investment of Ordinary Shares held in the Aviva All Employee Share Ownership Plan | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
1. £6.22 2. £6.22 3. £6.22 | 1. 27,707 2. 80 3. 8 | ||
d) | Aggregate information | Price(s) | Volume(s) |
1. £6.22 2. £6.22 3. £6.22 | 1. 27,707 2. 80 3. 8 | ||
e) | Date of the transaction | 1. 2026-05-15 2. 2026-05-15 | |
f) | Place of the transaction | 1. London Stock Exchange, XLON 2. London Stock Exchange, XLON 3. London Stock Exchange, XLON | |
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Mark Versey | |
2 | Reason for the notification | ||
a) | Position/status | CEO of Aviva Investors | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Shares
GB00BPQY8M80 | |
b) | Nature of transaction | Dividend re-investment of Ordinary Shares held in the Aviva All Employee Share Ownership Plan | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
£6.22 | 389 | ||
d) | Aggregate information | Price(s) | Volume(s) |
£6.22 | 389 | ||
e) | Date of the transaction | 2026-05-15 | |
f) | Place of the transaction | London Stock Exchange, XLON | |
-ends-
Enquiries: | |
Media: | |
Andrew Reid | +44 (0)7800 694 276 |
Sarah Swailes Alice Constable | +44 (0)7800 694 859 +44 (0)7350 398 942 |
Analysts: | |
Michael O'Hara | +44 (0)7387 234 388 |
Follow the stocks
