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Last checked at 
27 Aug 2025 13:00
27 August 2025
Aviva plc
Notification of Transactions of Directors and Persons Discharging Managerial Responsibilities (PDMRs)
Aviva announces that Jason Storah, CEO of UK & Ireland General Insurance, sold 148 Ordinary Shares to cover tax liabilities arising as a result of the vesting of share awards under the Global Matching Share Plan on 22 August 2025.
This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018).
1 | Details of the person discharging managerial responsibilities | ||
a) | Name | Jason Storah | |
2 | Reason for the notification | ||
a) | Position/status | CEO of UK & Ireland General Insurance | |
b) | Initial notification/Amendment | Initial notification | |
3 | Details of the issuer | ||
a) | Name | Aviva plc | |
b) | LEI | YF0Y5B0IB8SM0ZFG9G81 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument Identification code | Ordinary Shares
GB00BPQY8M80 | |
b) | Nature of transaction | Sale of Ordinary Shares | |
c) | Price(s) and volume(s) | Price(s) | Volume(s) |
£6.72 | 148 | ||
d) | Aggregate information | Price | Aggregate volume |
£6.72 | 148 | ||
e) | Date of the transaction | 2025-08-22 | |
f) | Place of the transaction | London Stock Exchange, XLON | |
-ends-
Enquiries: | |
Media: | |
Andrew Reid | +44 (0)7800 694 276 |
Sarah Swailes | +44 (0)7800 694 859 |
Marion Fischer | +44 (0)7800 693 219 |
Analysts: | |
Greg Neilson | +44 (0)7800 694 564 |
Joel von Sternberg | +44 (0)7384 231 238 |
Michael O'Hara | +44 (0)7387 234 388 |
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