14 Mar 2016 07:00
Yolo Leisure and Technology Plc
("Yolo" or the "Company")
Update re Investment
The Company is pleased to announce that Simplestream Ltd ("Simplestream"), an investee company of Yolo, has entered into a major strategic partnership with sports distribution experts MP & Silva Ltd ("MP & Silva"), a US$720m revenue international media company. The partnership aims to support its Technology Services Ecosystem through the development of the full range of multiplatform video distribution including live streaming, real-time highlights, clipping, catch-up, social syndication and subscription management services.
Simplestream will provide a number of options for MP & Silva, including the ability to integrate branded video player into publishers' websites and to white label the Simplestream Media Manager to broadcasters to extend reach and rights-optimisation through multiscreen OTT services.
Adam Smith, Founder and CEO of Simplestream, said "Sports is first and foremost a social experience, so it is incredibly important for organisations to be able to connect directly with fans where ever they are. MP & Silva work with some of the world's biggest names in sports and we are proud to be partnering with them to support their Technology Services across multiple sports and territories. By extending distribution to digital platforms, rights holders can extend fan engagement and bring premium content to new markets."
Simon Robinson, CEO of Yolo, said "Simplestream already works with over 100 broadcast channels providing a digital solution for their content and this will extend the reach and offering of services by Simplestream team."
About Simplestream: Simplestream is a London headquartered company, providing market leading live streaming and live-to-VOD solutions to media and entertainment companies, telecommunications and content providers.
About MP& Silva: MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover in excess of US$720 million, MP & Silva's portfolio includes the FIFA World Cup 2018 & 2022, UEFA EURO 2016, Italian Serie A TIM, English Premier League, Spanish La Liga, French Ligue 1, the Emirates FA Cup, Copa America 2015, Copa Libertadores, Copa Sudamericana & Copa do Brazil, Brazilian national league (Brasileirão), Arsenal Football Club, the AC Milan Channel, French Open at Roland Garros, eight ATP World Tour tennis tournaments, EHF Handball Champions League, the Formula One, World Baseball Classic, the Premier 12 World Baseball Championships, National Football League, National Basketball Association, Spanish Basketball League (Liga Endesa).
For further information please contact:
YOLO Leisure and Technology Plc
Simon Lee Robinson simon.robinson@yoloplc.com
Cairn Financial Advisers LLP
Sandy Jamieson, Emma Earl Tel: +44 20 7184 7900
Peterhouse Corporate Finance Limited
Duncan Vasey, Lucy Williams Tel: +44 20 7220 9797
Walbrook PR Ltd Tel: +44 20 7933 8787 or yolo@walbrookpr.com
Paul McManus Mob: +44 7980 541 893
Sam Allen Mob: +44 7884 664 686