ASOS Regulatory News (ASC)

ASOS plc ("Group")

UK's leading online fashion store

Quarter 1 Trading Results for the period ended 30 June 2010

*Includes retail sales, postage and packaging (P&P) income and 3rd party revenues

Key highlights:

·; Retail sales up 54%, group revenues up 48%

·; Strong UK and international sales, +32% and +111% respectively

·; International sales mix now accounts for 37% of total retail sales

·; Retail gross margin ahead of prior year

Nick Robertson, CEO, commented:

"I am pleased to report our strong sales momentum continued through the first quarter. Our retail sales are up 54% over the period, despite the impact of an extra week of sale activity in the comparable period last year.

"UK sales continue to perform strongly, up 32% and international sales, which now represent 37% of the total, remain robust at 111%.

"It is too early in the financial year to assume that these levels of sales will continue for the remaining three quarters; however we remain confident that this year will be another year of excellent progress."

14 July 2010

For further information:

Background note

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 36,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,300 new product lines being introduced each week.

Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 8 million unique visitors a month and as at 30 April 2010 had 3.7 million registered users and 1.6 million active customers (defined as having shopped in the last 6 months).

Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010