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Last checked at 
14 Oct 2010 07:00
ASOS plc
Leading online fashion store
Trading Statement for the 3 months ended 30 September 2010
|
|
Q2 |
Q2 |
|
H1 |
H1 |
|
|
£'000s |
2010/11 |
2009/10 |
Increase |
2010/11 |
2009/10 |
Increase |
|
Retail sales |
69,697 |
47,456 |
47% |
131,409 |
87,657 |
50% |
|
- UK sales |
43,680 |
36,045 |
21% |
82,438 |
65,356 |
26% |
|
- Total International sales |
26,017 |
11,411 |
128% |
48,971 |
22,301 |
120% |
|
- US sales |
3,752 |
955 |
293% |
6,564 |
1,896 |
246% |
|
- EU sales |
13,880 |
8,118 |
71% |
28,056 |
16,435 |
71% |
|
- ROW sales |
8,385 |
2,338 |
259% |
14,351 |
3,970 |
261% |
|
Group revenues* |
73,849 |
51,942 |
42% |
139,656 |
96,503 |
45% |
*Includes retail sales, postage and packaging (P&P) income and 3rd party revenues
Q2 Highlights (July - September 2010)
·; Retail sales up 47% year on year (UK +21% / International +128%)
·; US dedicated website went live during September 2010
·; New warehouse "fit out" on track for commissioning in Spring 2011
H1 Highlights (April - September 2010)
·; Retail sales up 50% year on year (UK +26% / International +120%)
·; International sales mix 37%
·; Retail gross margin ahead of prior year
Nick Robertson, CEO, commented:
"I am pleased to report continued strong sales growth, both in the UK and Internationally. Our US website launched during September and we expect to be live with both our French and German websites by the end of October 2010. With retail gross margin ahead of prior year and costs tightly managed, we expect our full year results to be in line with market expectations."
Investor and Analyst Conference call
There will be a conference call for investors and analysts that will take place at 8.30am today. Dial in details for the call are as follows:
Dial in +44 (0)1452569335 PIN 15902307
Interim Results
ASOS PLC will announce its interim results for the six months ended 30 September 2010 on Monday 8 November 2010.
14 October 2010
For further information:
ASOS plc
Nick Robertson, Chief Executive Tel: 020 7756 1000
Nick Beighton, Finance Director
Website: www.asos.com
College Hill
Matthew Smallwood / Justine Warren / Jamie Ramsay Tel: 020 7457 2020
JPMorgan Cazenove
Luke Bordewich / Gina Gibson Tel: 020 7588 2828
Numis Securities
Alex Ham Tel: 020 7260 1000
Background note
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 40,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.
Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 9 million unique visitors a month and as at 30 September 2010 had 4.3 million registered users and 1.6 million active customers (defined as having shopped in the last 6 months).
www.asos.com
Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010
|
£'000s |
Q1 |
YOY% |
Q2 |
YOY% |
Q3 |
YOY% |
Q4 |
YOY% |
2009/10 |
YOY% |
|
UK sales |
29,311 |
34% |
36,045 |
33% |
45,934 |
11% |
36,281 |
19% |
147,571 |
22% |
|
International sales |
10,890 |
145% |
11,411 |
110% |
17,050 |
110% |
18,569 |
76% |
57,920 |
103% |
|
- US sales |
941 |
216% |
955 |
141% |
1,445 |
71% |
2,195 |
128% |
5,536 |
121% |
|
- EU sales |
8,317 |
125% |
8,118 |
96% |
12,114 |
96% |
12,087 |
45% |
40,636 |
82% |
|
- ROW sales |
1,632 |
205% |
2,338 |
189% |
3,491 |
257% |
4,287 |
203% |
11,748 |
215% |
|
Total retail sales |
40,201 |
53% |
47,456 |
45% |
62,984 |
28% |
54,850 |
34% |
205,491 |
38% |
Appendix: Split of Retail Sales by Quarter for H1 2010/2011
|
£'000s |
Q1 |
YOY% |
Q2 |
YOY% |
H1 2010/11 |
YOY% |
|
UK sales |
38,758 |
32% |
43,680 |
21% |
82,438 |
26% |
|
International sales |
22,954 |
111% |
26,017 |
128% |
48,971 |
120% |
|
- US sales |
2,812 |
199% |
3,752 |
293% |
6,564 |
246% |
|
- EU sales |
14,176 |
70% |
13,880 |
71% |
28,056 |
71% |
|
- ROW sales |
5,966 |
266% |
8,385 |
259% |
14,351 |
261% |
|
Total retail sales |
61,712 |
54% |
69,697 |
47% |
131,409 |
50% |
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