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Last checked at 
11 Dec 2012 07:00
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11 December 2012
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ASOS plc ("the Company")
Global Online Fashion Store
Trading Statement for the 3 months ended 30 November 2012
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Q1 | Q1 | ||
Β£'000s | 2012/13 | 2011/12 | Increase |
UK retail sales | 62,053 | 49,942 | 24% |
US retail sales | 19,048 | 12,144 | 57% |
EU retail sales | 33,337 | 28,911 | 15% |
ROW retail sales | 51,357 | 36,123 | 42% |
Total International retail sales | 103,742 | 77,178 | 34% |
Total retail sales | 165,795 | 127,120 | 30% |
Total group revenues* | 169,431 | 130,692 | 30% |
* Includes retail sales, delivery receipts and third party revenues.
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Q1 Highlights
Β·; Retail sales +30% year on year (UK +24%, International +34%)
Β·; International sales 63% of total (61% last year)
Β·; Retail gross margin down 100bps on prior year (+440bps in Q1 2011/12)
Β·; In-country offices opened in USA, France and Germany
Β·; 5.4 million active customers* at 30 November 2012 (+35% year on year)
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Nick Robertson, CEO, commented:
""I am pleased to report strong trading for the three months to 30 November 2012 with total retail sales up 30% to Β£166m.
Our UK performance was ahead of expectations at +24%, driven by better conversion of traffic alongside continued investment in both our proposition and pricing. Our International business grew by +34% and now accounts for 63% of our total retail sales. We achieved +57% growth in the US, +42% growth in ROW, and +15% growth within the EU.Β Once again the performance of countries where we have dedicated websites was significantly better than the EU performance as a whole.
The retail gross margin performance reflects a combination of a particularly strong comparative period, the UK accounting for a larger percentage of the total retail sales mix than initially planned and continued price reinvestment.
We remain positive in our outlook and continue to trade in line with expectations."
*Defined as having shopped in the last 12 months
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For further information:
Β ASOS plc | Β Tel: 020 7756 1000 |
Nick Robertson, Chief Executive | |
Nick Beighton, Finance Director Greg Feehely, Head of Investor Relations | |
Β College Hill | Β Tel: 020 7457 2020 |
Matthew Smallwood / Justine Warren / Jamie RamsayΒ |
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Β JPMorgan CazenoveΒ | Β Tel: 020 7742 4000 |
Luke Bordewich / Gina Gibson | |
Β Numis Securities | Β Tel:Β 020 7260 1000 |
Alex Ham |
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Background note
ASOS is a global online fashion and beauty retailer and offers over 60,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.
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Aimed at fashion forward twenty-somethings globally, ASOS attracts 23.0 million unique visitors a month (November 2011 18.2 million) and as at 30 November 2012 had 10.1 million registered users (30 November 2011: 7.1 million) and 5.4 million active customers* (30 November 2011: 4.0 million) from 160 countries.
*Defined as having shopped in the last 12 months
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www.asos.comΒ
www.us.asos.com
www.asos.de
www.asos.fr
www.asos.com/au
www.asos.it
www.asos.es
m.asos.com
marketplace.asos.com
fashionfinder.asos.com
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Appendix 1
Pro forma split of retail sales by quarter for the year ending 31 August 2013
Β£'000s | Q1 | YOY% | Q2 | YOY% | Q3 | YOY% | Q4 | YOY% | YTD 2012/13 | YOY% |
UK retail sales | 62,053 | 24% | 62,053 | 24% | ||||||
US retail sales | 19,048 | 57% | 19,048 | 57% | ||||||
EU retail sales | 33,337 | 15% | 33,337 | 15% | ||||||
ROW retail sales | 51,357 | 42% | 51,357 | 42% | ||||||
International retail sales | 103,742 | 34% | 103,742 | 34% | ||||||
Total retail sales | 165,795 | 30% | 165,795 | 30% |
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Pro forma split of retail sales by quarter for the year ending 31 August 2012
Β£'000s | Q1 | YOY% | Q2 | YOY% | Q3 | YOY% | Q4 | YOY% | 2011/12 | YOY% |
UK retail sales | 49,942 | 5% | 59,025 | 12% | 46,437 | 8% | 49,854 | 15% | 205,258 | 10% |
US retail sales | 12,144 | 190% | 10,993 | 73% | 13,351 | 78% | 13,097 | 65% | 49,585 | 91% |
EU retail sales | 28,911 | 55% | 27,935 | 18% | 30,224 | 27% | 30,678 | 22% | 117,748 | 29% |
ROW retail sales | 36,123 | 233% | 37,848 | 113% | 43,912 | 71% | 47,413 | 53% | 165,296 | 94% |
International retail sales | 77,178 | 129% | 76,776 | 61% | 87,487 | 54% | 91,188 | 42% | 332,629 | 64% |
Total retail sales | 127,120 | 57% | 135,801 | 35% | 133,924 | 34% | 141,042 | 31% | 537,887 | 38% |
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