ASOS Regulatory News (ASC)

1 August 2018

ASOS plc (the "Company")

Total Voting Rights

For the purposes of DTR5.6.1R of the Transparency Directive, the Company notifies the market of the following:

As at 31 July 2018, the Company's issued and fully paid share capital consists of 83,629,761 ordinary shares with a nominal value of 3.5 pence each ("Ordinary Shares"), with one voting right per share. The Company does not hold any Ordinary Shares in Treasury. The total number of voting rights in the Company is therefore 83,629,761.

The above figure of 83,629,761 should be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules.

For further information:

Background note

ASOS is a global fashion destination for 20-somethings, selling cutting-edge fashion and offering a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. ASOS sells over 85,000 branded and own-label products through localised mobile and web experiences, delivering from fulfilment centres in the UK, US and Europe to almost every country in the world.

ASOS tailors the mix of own-label, global and local brands sold through each of eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.

ASOS's websites attracted 135.7m visits during August 2017 (August 2016: 117.5m) and as at 31 August 2017 had 15.4m active customers1 (31 August 2016: 12.4m), of which 5.2m were located in the UK and 10.2m were located in international territories (31 August 2016: 4.7m in the UK and 7.7m internationally).

1 Defined as having shopped in the last twelve months as at 31 August 2017