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Last checked at 
1 Apr 2021 10:45
1 April 2021
ASOS plc (the "Company")
Total Voting Rights
For the purposes of DTR5.6.1R of the Transparency Directive, the Company notifies the market of the following:
As at 31 March 2021, the Company's issued and fully paid share capital consists of 99,837,096 Ordinary Shares with a nominal value of 3.5 pence each ("Ordinary Shares"), with one voting right per share. The Company does not hold any Ordinary Shares in Treasury. The total number of voting rights in the Company is therefore 99,837,096.
The above figure of 99,837,096 should be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules.
For further information:
ASOS Plc Nick Beighton, Chief Executive Officer Mat Dunn, Chief Financial Officer Alison Lygo, Investor Relations Website: www.asosplc.com/investors
| Tel: 020 7756 1000 |
Headland Consultancy Susanna Voyle / Stephen Malthouse / Fay Rajaratnam | Tel: 020 3805 4822 |
JPMorgan Cazenove Bill Hutchings / Mika Niskanen
| Tel: 020 7742 4000 |
Numis Securities Alex Ham / Jonathan Wilcox / Tom Jacob
| Tel: 020 7260 1000 |
Background note
ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels Ð ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.
ASOS' websites attracted 280.4 million visits during December 2020 (December 20192: 233.8 million) and as at 31 December 2020 it had 24.5 million active customers3 (31 December 2019: 21.7 million), of which 7.6 million were located in the UK and 16.9 million were located in our international territories (31 December 2019: 6.7 million in the UK and 15.0 million internationally).
2Restated visits, previously reported number 239.0 million, 3Defined as having shopped in the last twelve months as at 31 December
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