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Last checked at 
13 Apr 2011 07:00
ASOS plc
Leading online fashion store
Trading Statement for the 3 months ended 31 March 2011
Q4 | Q4 | Full Year | ||||
£'000s | 2010/11 | 2009/10 | Increase | 2010/11 | 2009/10 | Increase |
Retail sales | 93,377 | 54,850 | 70% | 324,825 | 205,491 | 58% |
- UK sales | 44,945 | 36,281 | 24% | 183,703 | 147,571 | 24% |
- Total International sales | 48,432 | 18,569 | 161% | 141,122 | 57,920 | 144% |
- US sales | 7,065 | 2,195 | 222% | 18,926 | 5,536 | 242% |
- EU sales | 21,335 | 12,087 | 77% | 73,851 | 40,636 | 82% |
- ROW sales | 20,032 | 4,287 | 367% | 48,345 | 11,748 | 312% |
Group revenues* | 96,634 | 59,293 | 63% | 340,416 | 222,999 | 53% |
*Includes retail sales, postage and packaging (P&P) income and 3rd party revenues
Q4 Highlights (January - March 2011)
·; Retail sales accelerated + 70 % year on year (Q3 +59%)
·; UK retail sales + 24 % / International retail sales + 161 %
·; International sales mix 52%
·; ASOS Fashion Finder launched March 2011
Full Year Highlights (April 2010 - March 2011)
·; Retail sales up 58 % year on year (UK + 24 % / International + 144 %)
·; Profit before tax likely to be towards the top end of expectations
·; Small increase in retail gross margin, in line with guidance
·; Investment in free shipping and returns has led to a reduction in overall gross margin
Nick Robertson, CEO, commented:
"I am pleased to report another successful quarter with retail sales accelerating +70%, up from +59% in our third quarter. Importantly our UK business remained strong +24%, vs +23% in the third quarter.
With International becoming an increasingly significant part of our future, I was pleased to see our International sales mix exceed that of the UK for the first time, accounting for 52% of our retail sales.
Profit before tax, pre exceptional, for the full year to March 2011 is likely to be towards the top end of expectations.
We have approached the new financial year with confidence and are excited about the prospects for both our UK and International businesses."
13 April 2011
Preliminary results and future trading updates
ASOS will announce its final results for the year ended 31 March 2011 on Thursday 2 June 2011, when it will provide a full overview and update on the business.
Analyst Conference call
A conference call for investors and analysts will take place at 8.30am today. Dial in details for the call are as follows:
Dial in | +44 (0) 1452 560 304 |
Conference ID: | 58310397 |
For further information:
ASOS plc | Tel: 020 7756 1017 |
Nick Robertson, Chief Executive |
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Nick Beighton, Finance Director |
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College Hill | Tel: 020 7457 2020 |
Matthew Smallwood / Justine Warren / Jamie Ramsay |
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JPMorgan Cazenove | Tel: 020 7588 2828 |
Luke Bordewich / Gina Gibson |
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Numis Securities | Tel: 020 7260 1000 |
Alex Ham |
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Background note
ASOS is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.
Aimed at fashion forward 16-34 year olds globally, ASOS attracts over 13 million unique visitors a month and as at 31 March 2011 had 5.3 million registered users and 3.0 million active customers from 160 countries (defined as having shopped in the last 12 months).
www.asos.com
www.us.asos.com
www.asos.de
www.asos.fr
m.asos.com
Appendix: Split of Retail Sales by Quarter for the Year to Date 2010/2011
£'000s | Q1 | YOY% | Q2 | YOY% | Q3 | YOY% | Q4 | YOY% | 2010/11 | YOY% |
UK sales | 38,758 | 32% | 43,680 | 21% | 56,320 | 23% | 44,945 | 24% | 183,703 | 24% |
International sales | 22,954 | 111% | 26,017 | 128% | 43,719 | 156% | 48,432 | 161% | 141,122 | 144% |
- US sales | 2,812 | 199% | 3,752 | 293% | 5,297 | 267% | 7,065 | 222% | 18,926 | 242% |
- EU sales | 14,176 | 70% | 13,880 | 71% | 24,460 | 102% | 21,335 | 77% | 73,851 | 82% |
- ROW sales | 5,966 | 266% | 8,385 | 259% | 13,962 | 300% | 20,032 | 367% | 48,345 | 312% |
Total retail sales | 61,712 | 54% | 69,697 | 47% | 100,039 | 59% | 93,377 | 70% | 324,825 | 58% |
Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010
£'000s | Q1 | YOY% | Q2 | YOY% | Q3 | YOY% | Q4 | YOY% | 2009/10 | YOY% |
UK sales | 29,311 | 34% | 36,045 | 33% | 45,934 | 11% | 36,281 | 19% | 147,571 | 22% |
International sales | 10,890 | 145% | 11,411 | 110% | 17,050 | 110% | 18,569 | 76% | 57,920 | 103% |
- US sales | 941 | 216% | 955 | 141% | 1,445 | 71% | 2,195 | 128% | 5,536 | 121% |
- EU sales | 8,317 | 125% | 8,118 | 96% | 12,114 | 96% | 12,087 | 45% | 40,636 | 82% |
- ROW sales | 1,632 | 205% | 2,338 | 189% | 3,491 | 257% | 4,287 | 203% | 11,748 | 215% |
Total retail sales | 40,201 | 53% | 47,456 | 45% | 62,984 | 28% | 54,850 | 34% | 205,491 | 38% |
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