ASOS Regulatory News (ASC)

1 September 2011

ASOS plc

('ASOS' or the 'Company')

Director's Shareholding

The Company has been notified that, Lord Alli, the Company's Chairman, has today exercised options over 750,000 ordinary shares of 3.5 pence each ("Ordinary Shares") at an exercise price of 12.67 pence per share.

Application will be made for the 750,000 new Ordinary Shares to be admitted to trading on AIM. These new Ordinary Shares will rank pari passu with the existing Ordinary Shares of the Company and dealings in the new Ordinary Shares are expected to commence on 8 September 2011.

Following the exercise of the options above, the Company has been notified that, on 1 September, Lord Alli sold 750,000 Ordinary Shares at 1900.00 pence per share.

Following this transaction, Lord Alli holds 829,657 unapproved options in ASOS plc.

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