ASOS Regulatory News (ASC)

29 October 2018

ASOS Plc

(the "Company")

Further Admission of shares

The Company announces, in accordance with the AIM Rules, that an application has been made for a further admission of 242,514 new ordinary 3.5p shares ("Ordinary Shares"). This admission is pursuant to the vesting of an award under the ASOS Long Term Incentive Scheme.

The new Ordinary Shares are expected to be admitted to trading on AIM on Wednesday 31 October 2018.

As at 29 October 2018, the Company's issued and fully paid share capital consists of 83,629,761 Ordinary Shares. The new Ordinary Shares will, when issued, rank pari passu with the Company's existing Ordinary Shares. The Company does not hold any Ordinary Shares in Treasury. The total number of voting rights in the Company is therefore 83,629,761.

The above figure of 83,629,761 should be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules.

Following admission on Wednesday 31 October 2018, the Company's issued and fully paid share capital will consist of 83,872,275 Ordinary Shares.

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Background note

ASOS is a global fashion destination for 20-somethings, selling all the freshest styles complemented by exclusive content, making ASOS.com the hub of a thriving fashion community and giving our audience the confidence to be whoever they want to be. ASOS sells over 87,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe. ASOS curates a mix of our in-house designed labels, ASOS DESIGN, ASOS EDITION, ASOS WHITE and ASOS 4505, with global and local brands sold through our own channels to deliver a locally relevant offer. Our ground-breaking propositions help bring our amazing products to almost every country in the world and we serve customers globally with increasingly tailored local experiences: relevant languages, payment methods and delivery and return options. You can currently shop ASOS in over 200 markets, in eight languages, using an ever greater number of different payment methods, with hundreds of local deliveries and returns options from pick up and drop off networks to Next-Day Delivery. We aim to give all our global customers a truly frictionless experience.

ASOS's websites attracted 157.2m visits during August 2018 (August 2017: 135.7m) and as at 31 August 2018 had 18.4m active customers1 (31 August 2017: 15.4m), of which 6.0m were located in the UK and 12.4m were located in international territories (31 August 2017: 5.2m in the UK and 10.2m internationally).

1 Defined as having shopped in the last twelve months as at 31 August